Maybe in a few years this will no longer be the case, but for now

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The https security protocol is particularly relevant for all those sites defined as YMYL (Your Money Your Life), that is, those that have information regarding a series of sensitive data. Google itself provided specifications in this regard: “These are pages that can have an impact on your current or future well-being (physical, financial, security, etc.)”. YMYL pages should come from reliable websites and the content should be created with a high level of expertise and authoritativeness. In fact, since the beginning of the year, Chrome displays the wording “secure” next to the URL to certify to the user that the site they are browsing is reliable.

Finally, among the SEO 2017 novelties, this one should also be mentioned: one usa email list search out of 5 takes place in Voice Search mode and this phenomenon is increasingly bringing online interaction closer to speech, even at the query level. Keywords are becoming more complex in some way, certainly longer, closer to colloquialism and less and less schematized by the keyboard.

Voice search will NOT cannibalize other types of searches but will be a (new) method that will become increasingly fashionable. In 2016, Google stated that voice queries made via mobile devices have gone from 20% (in May) to 25% (in September). We must therefore adapt!



Google will remain firmly in the lead in the ranking of the major sources of traffic for a website. Neither Facebook nor other sources will be able to scratch it. Excluding "direct" traffic (which, let's always remember, also includes a lot of "referrals" that are difficult to track) we can see that Google has a weight about 11 times greater than Facebook , which is about 1 and a half times YouTube. Here is a general ranking of the first 15 traffic sources