Create quality content that increases your website's authority on a given topic
Attract inbound links, which are links from external sites that link to your website.
According to a survey (HubSpot) of over 4,500 marketers, when carrying out an australia business email list inbound marketing strategy the priority activity is improving organic positioning thanks to SEO strategies (66%), immediately followed by the creation of a blog (60%) and the dissemination of content (50%).
This activity is closely related to SEO when it comes to inbound marketing since it is a good way to strengthen your organic positioning. Pay-Per-Click Advertising activities allow you to appear in the first positions of search results regardless of your organic positioning. Using paid advertising can be a good method to drive quality leads to your site.
IoT – Internet of Things
The Internet of Things (we'll talk about it in more detail in a future post) represents the new frontier of inbound marketing. New technological accessories such as smartwatches, Apple Watch and FitBit are able to connect people in new ways and represent a unique, cutting-edge opportunity capable of managing content on multiple platforms and devices.