Content must generate profitability

[samiaseo222]

It is important not to lose focus. The ultimate goal of our idea must be to make it profitable for our client, either in economic terms or in terms of image and reputation. It is very possible that a calm analysis of our proposals will discard content that, although based on good ideas, does not contribute anything to our client. It is useless to be a trending topic one morning with a witty joke if a specific, measurable, attainable, relevant and time-bound objective is not achieved .


Along the same lines, we must carefully study which channels or networks we are going to use to communicate our content . For example: is it necessary for all companies to generate cio cto email list initiatives for TikTok ? The social network that young people love may not be the most suitable channel for our product or service if it is not specifically aimed at them, and the strategy may not yield any returns if we force an initiative on ourselves just because “we have to be” there. It is very necessary to know which channel to use to distribute the content to reach the target audience.

The voracity of social media and the need to be present on all channels, at all times and for any reason have become an obligation for all brands and companies that want to participate in the conversation. The task of marketing and communication teams is to live in a permanent brainstorming session, in order to be relevant in an environment with an enormous amount of stimuli that fight to impact the public.

The creativity of communication teams is put to the test and does so in a sustained manner over time. And this demand is even greater in the case of small teams, which alone and with few resources take on the obligation of producing a lot of very diverse content: feeding corporate social networks with videos and memes, publishing press releases, maintaining internal communication channels , writing posts, proposing events and campaigns, staying on top of current events...

To create quality content that is relevant and fits, it is essential to have the trust of the client's management team and to take responsibility with enthusiasm. Following some basic rules helps to maintain a solid ground on which to build a good content strategy.

In this post we are going to use the concept of client to refer to the brand or company that issues content, regardless of whether it is a 'client' or simply a 'boss'.