Context is essential in determining the ideal length and format of contact forms. Consider user expectations: If you invite users to subscribe to your company's email list, they won't expect to share much more than their address. However, for a more scarce resource, such as a case study in a niche field or a perspective article with industry experts, your visitors will expect to provide more information about themselves. ' perceived value of the offer.
Don't be afraid to go for quality instead of quantity. Remember vietnam telemarketing data the purpose of every offer you create: to generate qualified leads for the sales team. Although a longer form may deter some visitors, it will also "weed out" those who are not interested in building a relationship with your company. Additionally, by asking the right questions, the sales team will have the information necessary to contact these new prospects in a way that is more strategic and beneficial for both the company and the potential client.
Ultimately, it's better to receive fewer highly qualified leads than a mountain of unqualified leads. Think about the design elements surrounding your contact form. Your contact form is ripe for split A/B testing. Yes, test the form itself, but also consider other elements on that page. For example, removing text that appears above the form can increase conversion rates because users no longer have to scroll down to find the form they were waiting for.