Digital Marketing for Industries
Posted: Thu Jan 23, 2025 8:34 am
Why is digital marketing relevant to the industry?
Consumers access the internet, on average, 3 times before purchasing a product. In order to research the best prices and recommendations;
Companies that invest in social networks see revenue growth of up to 18% (McKinsey);
37% of brands would like to use social media engagement to create tailored customer campaigns (Forrester);
75% of B2B companies do not measure or quantify social engagement (Satmetrix);
84% of B2B marketers use social media in some way (Aberdeen);
Marketers spend 4-6 hours per week on social media (Social Media Examiner);
Currently, 7.6% of marketing budgets are for social media. This percentage is expected to reach almost 20% in the coming years;
60.2% of marketing teams are looking for analytics tools for social media management (CMO Survey);
94% of internet users make purchases online in Brazil;
Therefore, if your industry's goals involve increasing sales and revenue, considering Digital Marketing actions is an excellent option for your business. Within the digital scenario, industries have gained space and relevance, greatly improving sales and ROI (Return on Investment) rates.
Content Marketing
The most accurate bet for industries in relation to Digital belize whatsapp data Marketing is, without a doubt, content production. Content Marketing aims to provide relevant and interesting content to the brand's consumers, whether they are other companies or the end consumers themselves. To do this, you need to know who your audience is, know their needs and also what they have been commenting on and searching for on social media regarding your industry or field of activity. Knowing this will help you produce specific content that is in line with what consumers expect to find in their searches. Content marketing generates a much more stable and reliable relationship between brand and customer. Especially because it is based on passing on quality and relevant information that is of interest to the customer, and not just crude advertising for a certain product or service.
Leads
For the lead generation process, industries must focus on two types of audience: one made up of resellers and distributors, and the other, made up of end consumers. For each of them, the business must produce specific content. Therefore, marketing must be designed differently than in other segments. Generally, content aimed at resellers and distributors focuses on sales training and solutions to market questions. Content aimed at end consumers should aim to promote the brand, products and their recognition.
Consumers access the internet, on average, 3 times before purchasing a product. In order to research the best prices and recommendations;
Companies that invest in social networks see revenue growth of up to 18% (McKinsey);
37% of brands would like to use social media engagement to create tailored customer campaigns (Forrester);
75% of B2B companies do not measure or quantify social engagement (Satmetrix);
84% of B2B marketers use social media in some way (Aberdeen);
Marketers spend 4-6 hours per week on social media (Social Media Examiner);
Currently, 7.6% of marketing budgets are for social media. This percentage is expected to reach almost 20% in the coming years;
60.2% of marketing teams are looking for analytics tools for social media management (CMO Survey);
94% of internet users make purchases online in Brazil;
Therefore, if your industry's goals involve increasing sales and revenue, considering Digital Marketing actions is an excellent option for your business. Within the digital scenario, industries have gained space and relevance, greatly improving sales and ROI (Return on Investment) rates.
Content Marketing
The most accurate bet for industries in relation to Digital belize whatsapp data Marketing is, without a doubt, content production. Content Marketing aims to provide relevant and interesting content to the brand's consumers, whether they are other companies or the end consumers themselves. To do this, you need to know who your audience is, know their needs and also what they have been commenting on and searching for on social media regarding your industry or field of activity. Knowing this will help you produce specific content that is in line with what consumers expect to find in their searches. Content marketing generates a much more stable and reliable relationship between brand and customer. Especially because it is based on passing on quality and relevant information that is of interest to the customer, and not just crude advertising for a certain product or service.
Leads
For the lead generation process, industries must focus on two types of audience: one made up of resellers and distributors, and the other, made up of end consumers. For each of them, the business must produce specific content. Therefore, marketing must be designed differently than in other segments. Generally, content aimed at resellers and distributors focuses on sales training and solutions to market questions. Content aimed at end consumers should aim to promote the brand, products and their recognition.