After all, developing a packaging design is a natural process in the sense that as a result, you participate in creating a product from real, natural, living textures, and it will be used not virtually, but very much in reality. And let the first sketches also be scratched in pencil, raw and unkempt, with a minimum of detail, but anticipating their brilliant development.
It is forbidden to prohibit
Who said that the development of product packaging should never go against any norms and standards established for the category of this product? For example, if a designer is tasked with developing a design for berry juice packaging, then according to the "norm", he is expected to make a close-up of a lingonberry branch. And here there are two possible options.
On the one hand, no one can stop you from being boring and predictable. It will be in accordance with the “rules”. On the other hand, you are also not forbidden to bravely fight stereotypes and go beyond the boundaries of product design (without asking your client about it)! In any case, by looking at the task from different angles, you can find an unexpected, surprising and universally suitable solution.
The world of bottomless trends
We can't help but mention our favorite trends that not only web design but also packaging design development are facing. In pursuit of relevance, many manufacturers and product designers are succumbing to the wave of attractive polygonal design or fashionable eco-style, focusing on craft textures, hand lettering and natural colors. Perhaps it makes sense today to go against these trends and do something original, bright, acidic. So that consumers do not drown in this endlessly changing sea of trends, and you stay afloat, you should understand that there is no eternally relevant design, but interesting ideas will always live.
There is no limit to perfection
If you think that the development of the packaging design is structurally and graphically close to a masterpiece, we hasten to disappoint you. This may be very far from the truth. When you take a fresh look at your packaging the next day, you may find that something is missing. Everything seems to be right: the boundaries are observed, the colors are correct and the brand name is where it should be. And yet, you are not 100% aware of the mood and impression that the product should create. Focus on the little things, perhaps not very clearly written in the brief. Even such details as an original barcode, memorable copywriting and creative icons can instantly revive the concept.
Prose and practice