This means a new full-screen landscape view is added to the mix, and marketers can fit even more into their videos at a wider angle, without worrying about their audience not being able to see it all.
Although it's still important to keep in mind that anything you want your audience poland number for whatsapp to really focus on should be fully visible in vertical display.
You also need to grab attention in the portrait view before any viewer clicks to switch to the full-screen landscape. You don't want to leave behind any users who'd rather stick with the original view.
It's easy to switch from the original vertical view to the new horizontal full-screen view with the click of a button. This offers a clear benefit to users who can now see their videos in greater detail with a wider view.
However, since TikTok built its audience by only offering vertical video scrolling, the question is what will current TikTok users make of the new feature? Will TikTok find during its testing phase that users prefer to stick with the original viewing they’ve come to expect from the platform?
Opportunity for brands?