Offer unique resources (e.g. tools, calculators) that users want to return to.
6. Repeat Visit Rate: Encourage Loyalty
If users find value on your site, they will come back. Returning visitors show that your content and user experience are resonating. A higher rate of repeat visits is often correlated with trust, relevance, and authority in your niche.
Update content regularly so users have a reason to come back.
Create valuable, evergreen resources that users will return to.
Engage with your audience through comments, social media, malaysia telegram or email marketing.
7. On-site time (session length): Depth of engagement
Session duration measures the total amount of time a user spends on your website before leaving. While not as direct a signal as dwell time, session duration can indicate a user's overall satisfaction and interest. Longer sessions typically mean that users have encountered multiple pieces of relevant content or spent time exploring multiple sections of the site.
How to increase session length:
Use internal links strategically to guide readers to related topics.
Divide content into series or topic guides that encourage further exploration of pages.
Include engaging media (videos, interactive content) to increase user engagement.
8. Site Engagement Metrics: Beyond the Basics
Site engagement metrics encompass a broader range of signals, such as clicks on recommended articles, use of interactive tools, form completions, comments, and social shares. Each interaction indicates user satisfaction and interest.
How to improve website interactions:
Add interactive elements (quizzes, calculators, surveys) to your content.
Encourage comments and discussions to foster community engagement.
Promote social sharing by placing share buttons in visible areas.