B2B Brand promise and this requires a coherent Value Proposition

[suchona.kaniz]

Updating the meaning of the Brand for customers, employees and non-customers is an obvious starting point. How do they perceive the values ​​and the value proposition? But above all, how do they feel about working with the Brand? Understanding how they feel about the Brand in relation to their future expectations, problems and how they express the israel telephone directory positioning with the competition are essential aspects to start this B2B Rebranding process.

Why would we want to change this? Growth, positioning, “why the competition is doing it” etc. Understanding very well what you want to “support” (strategy) is very important to be able to design the B2B Rebranding Strategy.




Defining the necessary Impact on the Value Proposition and Customer Experience.
Do I want fireworks or a REAL IMPACT on the present and future perception of the client, employee, etc.?

If it is the latter, it will involve working on the facts, adapting the Value Proposition and the Customer Experience.