Welcome email
First impressions are important. This principle is valid for everyday life but also for email marketing strategies. The welcome email is key to establishing this first impression with your users . But not everything goes in these emails. Do you know what you should avoid in the worst welcome emails?
There are endless ways to use a Welcome Email. Welcome emails can offer videos, thailand mobile database special offers, a sign-up form, or simply a friendly greeting to build a relationship with a new contact.
When you send a welcome email to a new subscriber to your blog or newsletter or to a new customer who has purchased one of your products, you are making a first impression on behalf of your brand. To ensure that it is the best first impression possible, you should avoid the mistakes of some of the worst welcome emails you will see below.
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TABLE OF CONTENTS
Why it's vital not to create the worst welcome emails
Standard Welcome Emails
Example 2 of the worst welcome emails
Personalization in a welcome email
What a good welcome email should include
1.- Rethink your value proposition
2.- Show the next steps to take
3.- Includes useful resources
4.- Provide customer service contact information
Carefully design your welcome email
Why it's vital not to create the worst welcome emails
Welcome emails are your chance to hook a lead for good. Wasting this type of opportunity to continue leading them through the conversion funnel is the worst thing you can do.
These messages achieve some of the highest levels of customer engagement. In fact, according to a study by Experian , welcome emails are opened four times more often than regular promotional emails.
This presents a unique opportunity to open the communication channel and start building trust from the start. These types of emails are not only sent to create a positive first impression for your customers. They also serve to:
Meet new clients with your business.
Show the value you offer.
Prepare them for what comes next.
The key here is the two final points. If you want your customers to get the most out of your welcome email and have a full relationship with your business, you can't skip these steps. These two examples of the worst welcome emails miss that opportunity entirely.