when does a digital media file have any value?
Posted: Sun Jan 26, 2025 4:56 am
The "central platform" is particularly worth mentioning here. Many companies often store their digital media on a file server, where employees then select the appropriate file and save it as a copy on their laptop or PC. They then include this file in a PowerPoint presentation or send it by email to an external person from sales. And because it's so easy, the file is immediately forwarded by email to the colleague, who then saves the file on their own.
This almost explains two components that make up the term “digital asset management”, “digital” and “management” – I will go into the latter in more detail later. The question of what an “asset” actually is still open. When does a digital media file actually become an asset?
The English term “ asset ” means something like wealth, property or good. If media files contain information that is of value to a company, they become digital assets.
But Imagine you come into possession of a photo album of your grandparents. Then open any page in this photo album and ask your grandparents when this photo was taken, where it was taken and who the people ukraine consumer email list next to your grandparents are. If you're lucky, it will say "New Year's Eve 1965" under the photo. Perhaps your grandparents still remember that day and who the people are with whom they celebrated wildly back then.
But what if you have children of your own? What value does this picture have for your children and grandchildren? The photo shows people who were at a New Year's Eve party in 1965. The photo has little value for your children and grandchildren.
For those of you who like to document your vacation, wedding or the birth of your child in photo books: Describe what you can see in the picture, then years later you can use it to refresh your memories.
In order for this photo to become an asset, i.e. a valuable good, it lacks at least a meaningful description of what can be seen in the photo. We are talking about metadata here. Wikipedia defines metadata as "structured data that contains information about characteristics of other data".
The metadata includes, for example, the description, the recording location, but also the article number, the article name, usage rights, licenses, product group membership, SAP number and many other important information about the media files that I can store in a DAM system and research in the DAM system.
A DAM system enables the assignment and management of such valuable information in the form of metadata and categorizations to the media files. They enable a simple media file to become an asset and to be found again when needed.
This almost explains two components that make up the term “digital asset management”, “digital” and “management” – I will go into the latter in more detail later. The question of what an “asset” actually is still open. When does a digital media file actually become an asset?
The English term “ asset ” means something like wealth, property or good. If media files contain information that is of value to a company, they become digital assets.
But Imagine you come into possession of a photo album of your grandparents. Then open any page in this photo album and ask your grandparents when this photo was taken, where it was taken and who the people ukraine consumer email list next to your grandparents are. If you're lucky, it will say "New Year's Eve 1965" under the photo. Perhaps your grandparents still remember that day and who the people are with whom they celebrated wildly back then.
But what if you have children of your own? What value does this picture have for your children and grandchildren? The photo shows people who were at a New Year's Eve party in 1965. The photo has little value for your children and grandchildren.
For those of you who like to document your vacation, wedding or the birth of your child in photo books: Describe what you can see in the picture, then years later you can use it to refresh your memories.
In order for this photo to become an asset, i.e. a valuable good, it lacks at least a meaningful description of what can be seen in the photo. We are talking about metadata here. Wikipedia defines metadata as "structured data that contains information about characteristics of other data".
The metadata includes, for example, the description, the recording location, but also the article number, the article name, usage rights, licenses, product group membership, SAP number and many other important information about the media files that I can store in a DAM system and research in the DAM system.
A DAM system enables the assignment and management of such valuable information in the form of metadata and categorizations to the media files. They enable a simple media file to become an asset and to be found again when needed.