Email marketing in 2019
Digital marketing is an ever-changing industry, always updating itself. As more data is collected on how different nuances affect it, brands’ marketing strategies or plans evolve.
The tools used, the ways of communicating, the target audience, etc. evolve. One of those communication platforms that has been growing in popularity for decades is email. But email marketing in 2019 will not be the same as this year.
Approximately 2.8 billion people worldwide use email as a digital communication tool. philippine cellphone number code Since everything is changing and moving forward, it is important to stay on top of the latest marketing trends.
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With the potential of email strategies, it’s imperative to ensure you’re maximising your best practices. And staying ahead of the pack for this new year. Staying up to date on email marketing techniques and tactics in 2019 allows you to stand out from your competitors. Which means higher open rates, click-through rates and conversions.
Even as alternative forms of digital communication become more prevalent, email usage continues to grow. When executed correctly, email marketing is a surefire way to engage more potential customers and delight your audience by delivering relevant, personalized content . There are a few basic keys to crafting email marketing campaigns in 2019.
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TABLE OF CONTENTS
What email marketing will bring in 2019
1.- Automated segmentation
2.- Text-only emails
3.- Artificial Intelligence
4.- The potential of mobile devices
5.- Personalization
6.- Interactive emails
What email marketing will bring in 2019
It's been over 30 years since the first commercial email was sent, but email is still the most effective way to reach your audience.
However, email has evolved and now, attracting your audience's attention is much more difficult than it was 10 years ago. And it's getting harder every day. In 2019, email marketing techniques will undergo certain changes:
1.- Automated segmentation
Email marketing in 2019 automated segmentation
As email marketing becomes a growing platform that marketers use to increase ROI and the process of user segmentation is becoming more complex. All thanks to smarter data and strategies being used to maximize profits.
Email marketing is getting smarter and trends are shifting more towards delivering content to audiences who engage and find value in it .
On the other hand, if a potential customer has visited a website multiple times, or opened an email more than once, smart segmentation will continue to send emails to these people. And further engagement will be encouraged through relevant automated emails.
2.- Text-only emails
Segmenting email contacts is a major trend that will have a very strong impact in 2019. The way marketers design emails will also see an overall shift in strategy this year. Where trends in the past included sending out promotions and sales-oriented messages filled with graphics, email marketing in 2019 will opt for plain, interactive text messages .
The popularity of email marketing and inboxes that are filled with a lot of ads are probably the cause of this change.
Gone are the days of audiences eager to open emails containing all sorts of information. The truth is that many email users are now reluctant to read or interact with such emails.
Fear of spam or of users turning it into spam makes text-only emails increasingly popular. Experts have found that email users prefer plain text rather than HTML-style email messages that have lots of images and text.
Plain text messages resemble a personal message that is more likely to be sent by a family member or friend. When businesses send plain text emails, the emails feel friendlier, more sincere, and less sales-oriented.