What is digital marketing and why do we need the 4C model?

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Digital marketing is a set of advertising activities that includes Internet marketing and other communication channels - digital television, SMS mailings and mobile applications. With the advent of the Internet, competition has increased and marketing strategies have "exploded" existing business promotion schemes. Over time, specialists realized that old approaches no longer work, and digital channels provide new, unlimited whatsapp australia opportunities.



Why should digital marketing be used to promote products and services?
Advantages of Digital Marketing Over Mass Promotion
How do you get started in digital marketing?
Digital Marketing Models: 4P and 4C
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If earlier the marketing department was conditionally divided into a team working on Internet promotion of goods through the online environment. And the other part of the employees was engaged in the creation of TV advertising. Today's reality requires the use of all possible channels and the unification of di