Why is a Brand Manager so important in a company? Examples of Brands
Posted: Sun Jan 26, 2025 6:47 am
To answer this question, we must first understand a little about the importance of a brand for a company.
McDonald's
Let’s take McDonald’s as an example , no matter if you like this fast food service or not, no matter if you consider some of its competitors to be better, the fact is that it is undeniable that when the word “fast food chain” is mentioned, most people will immediately think of Ronald McDonald.
Why a Brand Manager is so important in a company
It is not about the quality of the product, nor even the economic part, at this point it is very difficult to find a person who does not recognize this famous franchise, and all this has been possible because of its brand…
This is what has made it famous and people are able to associate its franchise with the big yellow M instantly, thanks to the excellent branding work that this company has been developing over the last few years.
P&G
P&G is another great example, today the public associates its products with excellent quality, and all this thanks to the excellent branding work behind it.
Why a Brand Manager is so important in a company
Not even for the actual quality they may have, which is not that it taiwan whatsapp number database is bad, but rather that we already associate any product from P&G or from the brands associated with this great company as being of good quality, without even having tried it.
Brand Management impacts all areas of a company.
We have already highlighted that the brand is important and that in fact a business that works well on it can obtain multiple benefits, more sales and therefore more customers.
For this reason, a good Brand Manager is required in any business. He or she is responsible for ensuring that the company's brand is relevant in the market and ensures that it can be differentiated from the rest of the competition.
A simple and quick example: if two companies are competing with products that are similar in almost every aspect, the Brand Manager will be directly responsible for one of these products being more successful in the market.
Because in the long run, people will go for the brand they trust the most, the one they are most familiar with, or the one that makes the best impression on them.
Sony and Microsoft
A classic example of the importance of Branding are Sony and Microsoft.
Many of us are familiar with the eternal battle between the two companies in the world of video game consoles, a battle that not only has to do with the characteristics of the consoles themselves, but also with the brand that represents each company.
Why a Brand Manager is so important in a company
The decisions that each company makes regarding its brand are directly reflected in its sales , as has been the case with the exclusivity of Sony games for its PS4, a wise decision that has driven the company to take a large percentage of sales since the launch of its console.
And this is just one of thousands of examples of how Brand Management influences the success of a product.
It is possible to say that the success of a product and its brand are in the hands of the Brand Manager.
McDonald's
Let’s take McDonald’s as an example , no matter if you like this fast food service or not, no matter if you consider some of its competitors to be better, the fact is that it is undeniable that when the word “fast food chain” is mentioned, most people will immediately think of Ronald McDonald.
Why a Brand Manager is so important in a company
It is not about the quality of the product, nor even the economic part, at this point it is very difficult to find a person who does not recognize this famous franchise, and all this has been possible because of its brand…
This is what has made it famous and people are able to associate its franchise with the big yellow M instantly, thanks to the excellent branding work that this company has been developing over the last few years.
P&G
P&G is another great example, today the public associates its products with excellent quality, and all this thanks to the excellent branding work behind it.
Why a Brand Manager is so important in a company
Not even for the actual quality they may have, which is not that it taiwan whatsapp number database is bad, but rather that we already associate any product from P&G or from the brands associated with this great company as being of good quality, without even having tried it.
Brand Management impacts all areas of a company.
We have already highlighted that the brand is important and that in fact a business that works well on it can obtain multiple benefits, more sales and therefore more customers.
For this reason, a good Brand Manager is required in any business. He or she is responsible for ensuring that the company's brand is relevant in the market and ensures that it can be differentiated from the rest of the competition.
A simple and quick example: if two companies are competing with products that are similar in almost every aspect, the Brand Manager will be directly responsible for one of these products being more successful in the market.
Because in the long run, people will go for the brand they trust the most, the one they are most familiar with, or the one that makes the best impression on them.
Sony and Microsoft
A classic example of the importance of Branding are Sony and Microsoft.
Many of us are familiar with the eternal battle between the two companies in the world of video game consoles, a battle that not only has to do with the characteristics of the consoles themselves, but also with the brand that represents each company.
Why a Brand Manager is so important in a company
The decisions that each company makes regarding its brand are directly reflected in its sales , as has been the case with the exclusivity of Sony games for its PS4, a wise decision that has driven the company to take a large percentage of sales since the launch of its console.
And this is just one of thousands of examples of how Brand Management influences the success of a product.
It is possible to say that the success of a product and its brand are in the hands of the Brand Manager.