The importance of being on social media
Posted: Sun Jan 26, 2025 7:01 am
Today, 80% of users want their brand to be present on social networks.
Social media is now a two-way communication channel where companies can learn first-hand about the opinions and tastes of their customers.
the importance of being social
Nowadays we find a multitude of social networks with very different themes, whose content varies from one to another, in which brands have found a space to enter the social niche.
Being on social media can be both advantageous and disadvantageous for a brand, since poor management can cause us more than one disappointment. However, and going deeper into the mere fact of sharing news, a photo or the new product that we are going to launch, social media are very valuable communication tools both to know what my users think of me, since almost 2 billion users use them daily, and to provide support or customer service and maintain one-on-one contact with my followers.
The fundamental objective to pursue when using social media is to humanize ghana phone numbers the brand. Behind every “comment,” “like,” “retweet,” or “+1,” there is a person who is providing value to you. However, 30% of questions, suggestions, and positive opinions are not answered, so we are creating a negative online reputation for ourselves.
On Twitter, for example, 71% of users who have made a complaint to a brand did not receive a response, however, of the 29% who were contacted, 73 % were satisfied with the response.
80% of users expect to find their brands on social media . The immediacy that these provide to the user and the convenience, since it is a tool that is used daily, mean that, when in doubt, a user prefers to contact your brand through them.
If you decide to be on social media, do it right.
A fundamental element when taking the step to increase our online presence is to be aware that poor or unprofessional management can be disastrous for your brand. In this case, just as it is essential to have a manager or tax advisor to manage your company's accounting or tax advice, the same thing happens on social networks.
Social media is now a two-way communication channel where companies can learn first-hand about the opinions and tastes of their customers.
the importance of being social
Nowadays we find a multitude of social networks with very different themes, whose content varies from one to another, in which brands have found a space to enter the social niche.
Being on social media can be both advantageous and disadvantageous for a brand, since poor management can cause us more than one disappointment. However, and going deeper into the mere fact of sharing news, a photo or the new product that we are going to launch, social media are very valuable communication tools both to know what my users think of me, since almost 2 billion users use them daily, and to provide support or customer service and maintain one-on-one contact with my followers.
The fundamental objective to pursue when using social media is to humanize ghana phone numbers the brand. Behind every “comment,” “like,” “retweet,” or “+1,” there is a person who is providing value to you. However, 30% of questions, suggestions, and positive opinions are not answered, so we are creating a negative online reputation for ourselves.
On Twitter, for example, 71% of users who have made a complaint to a brand did not receive a response, however, of the 29% who were contacted, 73 % were satisfied with the response.
80% of users expect to find their brands on social media . The immediacy that these provide to the user and the convenience, since it is a tool that is used daily, mean that, when in doubt, a user prefers to contact your brand through them.
If you decide to be on social media, do it right.
A fundamental element when taking the step to increase our online presence is to be aware that poor or unprofessional management can be disastrous for your brand. In this case, just as it is essential to have a manager or tax advisor to manage your company's accounting or tax advice, the same thing happens on social networks.