Branding: The power of the brand
Posted: Sun Jan 26, 2025 7:11 am
Branding is a process known in marketing as the development of building or creating a brand, which ranges from the design of the logo to the strategic management of the products that will be associated with it.
Nowadays we can find a multitude of brands associated with a product category, for example, in computers we can find HP, Apple, Samsung, Sony, Accer... and an endless number of brands that can provide us with products that are very similar in quality and cost, so the key to business lies in the power of the brand as a differentiating element.
Brands
For Tom Peters, guru of gurus for The Economist and Fortune magazine, what constitutes differentiation comes precisely from a company's intangibles: value, credibility and uniqueness.
Branding is made up of five basic elements: naming or creating a name, corporate identity, positioning, brand loyalty and architecture. These five elements are what will reach our customers, who will value not only the quality south korea phone numbers of our products but also what will make us last in the minds of our consumers. Coca-Cola and Apple are a clear example of brands with a well-established branding, which transmits values, stories and experiences of why they sell that product.
Your company's brand can become a reference point for both good and bad. A neglected brand will scare away your customers, will not inspire trust and, above all, will not create a positive link in their memory. However, a consolidated brand that conveys its values well will create a memory in the consumer, and customers will buy your product.
In today's world, where we spend almost 80% of our day with a digital device in our hands and where information spreads like wildfire, proper brand management can help reduce costs. An example of this is Apple, which does not need to make advertisements to sell its products.
The Mercadona brand is worth 844 million dollars, Bershka is worth 873 million dollars and Nescafé is worth more than 10 billion dollars. Brands have value, a value that can only be achieved by working on it every day. Your brand is an accounting asset and has an intangible value, the only one who can decide if that value grows is you.
Nowadays we can find a multitude of brands associated with a product category, for example, in computers we can find HP, Apple, Samsung, Sony, Accer... and an endless number of brands that can provide us with products that are very similar in quality and cost, so the key to business lies in the power of the brand as a differentiating element.
Brands
For Tom Peters, guru of gurus for The Economist and Fortune magazine, what constitutes differentiation comes precisely from a company's intangibles: value, credibility and uniqueness.
Branding is made up of five basic elements: naming or creating a name, corporate identity, positioning, brand loyalty and architecture. These five elements are what will reach our customers, who will value not only the quality south korea phone numbers of our products but also what will make us last in the minds of our consumers. Coca-Cola and Apple are a clear example of brands with a well-established branding, which transmits values, stories and experiences of why they sell that product.
Your company's brand can become a reference point for both good and bad. A neglected brand will scare away your customers, will not inspire trust and, above all, will not create a positive link in their memory. However, a consolidated brand that conveys its values well will create a memory in the consumer, and customers will buy your product.
In today's world, where we spend almost 80% of our day with a digital device in our hands and where information spreads like wildfire, proper brand management can help reduce costs. An example of this is Apple, which does not need to make advertisements to sell its products.
The Mercadona brand is worth 844 million dollars, Bershka is worth 873 million dollars and Nescafé is worth more than 10 billion dollars. Brands have value, a value that can only be achieved by working on it every day. Your brand is an accounting asset and has an intangible value, the only one who can decide if that value grows is you.