The estimates on sales for the current year made by the research company Gartner would confirm that the smartphone boom is almost over; the main causes of this would be the saturation of the most developed markets and the email database lists australia tendency to prefer traditional cell phones or economic models in developing markets. According to Gartner, in 2016 we will see for the first time a growth that is no longer double digit, but that will settle at around 7%, or half compared to the +14.5% of 2015. A trend that is not surprising, just think of the USA where cell phones have even been overtaken by cars in terms of the number of new connections .
Users are not replacing smartphones as often as they used to: those who own a high-end smartphone tend to keep it for at least two and a half years before considering replacing it. After all, almost every year manufacturers like Apple or Samsung launch new versions of their flagship smartphones on the market, but from a technological point of view, innovations are no longer exponential as they once were and even the “previous” model does not become junk overnight.
TripAdvisor is the leading platform for tourist content worldwide: it is therefore imperative to be there for a tourist business, dear entrepreneurs, and to tell your story periodically, seeking the support of users.
Any serious online marketing plan for a travel business must address TripAdvisor as a key objective. We have already discussed the power of reviews in the current era in our article The Era of Easy Reviews .