A good method of promotion is to watch how leaders do things and use their developments. It is recommended to pay attention to the following:
who is your competitor, how many main rivals are there;
what are the positions of their sites;
where do they get their traffic sources;
what are the ranking factors (we analyze pages relevant to key queries).
If you collect enough data during the analytics process, your SEO campaign will be much more successful.
Collection of semantic core
It is a basic set of keywords or phrases that help find a site, which are mainly used for its promotion. You can select the keywords manually, but it is so long and complicated that there is no point in doing it this way. It is much more reasonable to use a paid program. Its name is Keycollector.
On the other hand, WordPress has special SEO-optimized templates. Once the search query table is compiled, it is necessary to determine which words do not fit the meaning or do not correspond to real conditions. Then they need to be grouped and used in the desired type of occurrences. This process is a separate topic.
Clustering
A grouping of related user queries that helps search engines determine which documents are most relevant to a particular case. This determines the common landing pages at the top of search results, allows you to structure a site, and fill it.
SEO structure
The hierarchical structure of the site is almost ready. However, in order to get into the user's 3 clicks, during which he should find the information he needs, the navigation should be well thought out.
To do this, it is important to imagine how a search engine processes a site: it goes to the main page, then looks for links leading to a lower level, follows them and starts looking for a subcategory even lower. That is why the bulk of content is divided into categories or product cards. This method of promotion helps to determine the most popular topics among users.
In addition, it is important to correctly arrange the material so that all the information does not fit into one too large section, but rather one parent section includes several child subsections.
SEO copywriting
When developing content marketing, the role of the author south-korea phone number data remains important. Basic SEO principles imply the use of a certain number of occurrences of high-frequency keywords that meet the interests of a wide audience. Published articles with low-frequency queries should link to pages with the most frequent keys or an average indicator.
Internal optimization
To bring the internal indicators of the site into proper form and in accordance with the canons of search engines, you can use two files:
1. You can prepare the robots.txt file manually, but it is more efficient and faster to use either the sitespy.ru service or the corresponding CMS module, where the formation of "robots" occurs automatically. This is an instruction addressed to the search engine, which pages to index.
2. Another file in the root of the site that needs attention is the Sitemap in xml format. This is a map of the web resource and the second assistant of the search robot. There should be no pages that return the wrong address.
Internal linking is a competent tool for transferring visitors from information pages to target ones. Simply put, these are links within the site.