Lack of customization and color scheme
In order for your website to stand out from the crowd, it’s important to invest some time and thought into customizing and branding it to match your brand. Your ultimate goal is to create a page that is easily recognizable in the eyes of both new and existing customers.
If you're using a pre-built website builder, chances are your site will be based on a theme that you may not have much control over, especially if you don't have the technical skills. This can limit the ways you can customize it. However, it's a good idea to change any elements that don't match your image and the services/products you offer.
One way to make this process easier is to follow the same color scheme as your logo. Choosing colors for your page design is crucial to your online success. You can use colors to evoke emotion or to direct twitter data your visitors’ attention to a specific section of your website. But don’t make it too colorful. It is recommended to use between 3 and 6 colors for each site. Overuse of colors will ruin the aesthetics of the site, as well as make it more complicated to navigate and use.
Bad font choice
Choosing a font for a page may seem like an easy task, but it's actually not. Using a poor and unclear font can seriously damage your company's reputation and its capital. Additionally, using the wrong font for your site can turn off a huge portion of your visitors. Typographical errors can be noticed in several ways:
If your text is too small to read or too large to fit on your site.
If you use too many different fonts, it adds chaos and disunity to your page.
If you use random fonts that don't match the theme you've chosen for your site.
If you are using fonts that are not displayed correctly by the browser you are using.
Any of these mistakes is off-putting to the user and can cost you more than you think. So if you are serious about developing an online presence, you need to find that font that will look good visually on any device without creating unnecessary problems for the user.
Choose one main font to cover the larger text and headings on your web page. Let it reflect your identity and uniqueness. Then, choose a secondary font. You will need this for longer and larger paragraphs and articles on your site. Find a font that is clean and easy to read. If you want to emphasize a specific element on your page, such as a CTA button, you can experiment with adding a tertiary (accent) font to your page.
Difficult navigation
Navigation issues can be disastrous for your website’s popularity. One of the most common problems in web design is poorly configured navigation menus. A poorly designed navigation structure on your website has the potential to drive away all your visitors, as the user experience does not meet their expectations and does not meet the minimum requirements for managing a website today. This can cause a lot of problems for your business without you even realizing it. Especially if your website visitors have difficulty finding the search bar or your main menu.
To provide a comfortable and enjoyable experience to every user who visits your site, make sure that the navigation menu and search bar are easy to find from any type of device.
Visitors to your website go through different steps and stages as they browse through it. It is like a marketing and sales funnel that converts your potential customers into current ones. That is why having a call to action (CTA) and a contact button helps.
Adding a call-to-action (CTA) button with appropriate preceding text allows your visitors to focus on the next step your site offers. Use content that describes the value of your products or services, along with a compelling call-to-action phrase.
If you have a compelling enough approach, a large portion of your website visitors will follow where your message points. Lack of a call-to-action accompanied by a button or link equals a lot of lost opportunities. The same goes for using too many CTAs.