Why Google Ads are effective

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We all know that Google is the most well-known and widely used search engine, with 1.2 trillion search queries per year, 3.5 billion searches per day, and 40,000 searches per second. This means that Google Ads offers virtually limitless opportunities for marketers looking to increase brand awareness and boost sales.



Source: Statcounter
Google Search brings you a unique pool of potential customers who are actively seeking your products, services, and content, and the results are split across ceo email database three networks: Search, Display, and Video.


Let’s take a closer look at why Google Ads is worth your time and money.

1. PPC ads produce results faster than SEO
What is PPC?
An abbreviation for "Pay Per Click," this refers to a system in which advertising fees are incurred for each click. Unlike CPM advertising, advertising fees are not incurred if the ad is displayed but not clicked.

What is SEO?
An abbreviation of "Search Engine Optimization," it aims to improve search rankings by providing valuable content that search users want and optimizing web pages technically and in terms of content so that search engines can accurately understand and evaluate the page content.

The main difference between SEO and PPC is the time it takes to get results.


With Google Ads, results can be really instant. Once your ad is approved, new traffic can start flowing in within minutes.

Simply enter your carefully researched list of target keywords, set your maximum bid and budget, and traffic could start flowing from day one.

SEO, on the other hand, takes much longer to show results, sometimes even up to several months.

SEO is essential for long-term sustainability, while PPC has the appeal of instan