Why invest in mobile marketing in the travel sector?
Posted: Mon Jan 27, 2025 10:17 am
Did you know that 33% of users book their trips using their phone? Mobile phones are becoming an increasingly important tool for travelers, so we must take them into account in our marketing and sales strategies.
mobile use on trips
The development and expansion of new technologies is causing major changes in the habits and customs of travellers. In just 10 years, we have seen how traditional press advertisements have taken a backseat and have given way to digital marketing, connected experiences and Artificial Intelligence. At the same time, travellers have started booking their flights online, checking in with their mobile phone and sharing their experiences on social networks. In this transformation process, mobile marketing has and will continue to play a fundamental role in the tourism sector.
We only have to look at our daily lives to realise that technology, and mobile phones in particular, are omnipresent elements. They are everywhere. As we pointed out in our report on tourism trends , it is estimated that this year we will have surpassed 5 billion mobile users worldwide.
Mobile marketing: how is mobile used in the travel context?
The presence of mobile phones in our lives also extends to our holidays; from the moment we start looking for inspiration for the next trip until we are back home loaded with anecdotes and photographs sri-lanka phone number data on our camera roll (on our smartphone, of course).
Today we know that mobile phones are present in all phases of the trip , a fact that you should not ignore when it comes to your mobile marketing strategy . According to various sources consulted for our report, 33% of users book their trips using their phone and 62% believe that digital boarding makes the process much easier.
A recent study by Travelport goes further and analyses the channels that users use, differentiating between business and leisure travellers, for three key moments: searching for flights, booking or paying for them and planning the trip.
mobile usage results in travelSource: Travelport
The data reveal that the devices most used by users are the computer, the mobile phone and mobile applications in all three stages. And also that business travelers are much more accustomed to using their smartphone than those who travel only for pleasure.
Similarly, we found that, in general, users prefer to use applications from their mobile phones rather than browse the companies' websites.
mobile use on trips
The development and expansion of new technologies is causing major changes in the habits and customs of travellers. In just 10 years, we have seen how traditional press advertisements have taken a backseat and have given way to digital marketing, connected experiences and Artificial Intelligence. At the same time, travellers have started booking their flights online, checking in with their mobile phone and sharing their experiences on social networks. In this transformation process, mobile marketing has and will continue to play a fundamental role in the tourism sector.
We only have to look at our daily lives to realise that technology, and mobile phones in particular, are omnipresent elements. They are everywhere. As we pointed out in our report on tourism trends , it is estimated that this year we will have surpassed 5 billion mobile users worldwide.
Mobile marketing: how is mobile used in the travel context?
The presence of mobile phones in our lives also extends to our holidays; from the moment we start looking for inspiration for the next trip until we are back home loaded with anecdotes and photographs sri-lanka phone number data on our camera roll (on our smartphone, of course).
Today we know that mobile phones are present in all phases of the trip , a fact that you should not ignore when it comes to your mobile marketing strategy . According to various sources consulted for our report, 33% of users book their trips using their phone and 62% believe that digital boarding makes the process much easier.
A recent study by Travelport goes further and analyses the channels that users use, differentiating between business and leisure travellers, for three key moments: searching for flights, booking or paying for them and planning the trip.
mobile usage results in travelSource: Travelport
The data reveal that the devices most used by users are the computer, the mobile phone and mobile applications in all three stages. And also that business travelers are much more accustomed to using their smartphone than those who travel only for pleasure.
Similarly, we found that, in general, users prefer to use applications from their mobile phones rather than browse the companies' websites.