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Google algorithms constantly bring surprises to the team: inconsistencies in the policy of one type of traffic relative to another and not only. For example, we recorded, relatively speaking, a “conflict of interest” between three types of basic traffic: Discovery traffic, Google News, organic.

Discovery traffic is currently, according to our observations, the most active type of traffic. Advertising on it is the most expensive, but it is the easiest to get, provided that your product has good ratings in the Google system. In the online spain rcs data publication "Obozrevatel" 60% of traffic is Discovery traffic, another 30% is organic traffic, and 10% we get from Google News. The latter, by the way, is the most stringent due to strict requirements for headlines, expertise in the text, and photos.

Search engine trends are increasingly leaning towards expertise. So even on websites selling products, it's appropriate to place expert posts related to your niche.

On the development of Obozrevatel . The company's system is divided into a channel, a website, and other departments, including a large IT department. The website and its visitors are the locomotive of our company, which brings in the largest part of the profit. We have learned to monetize each type of traffic and earn money on our various platforms.