MUM Update: The new Google AI

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rumana777
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MUM Update: The new Google AI

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In May, Google introduced the successor to BERT, which is supposed to be an AI milestone and 1000 times stronger than its predecessor. The new machine learning model is called MUM, which is an abbreviation for Multitask Unified Model. With it, Google wants to better understand not only texts, but also other types of content such as videos, images and podcasts in order to be able to answer complex search queries better. MUM has been trained in 75 languages ​​and can translate and display search results in other languages ​​if the top answer is not available in the search language. Websites with above-average quality can benefit from this, as they are also displayed for search results in languages ​​in which they were not written. At the same time, of course, competition is also increasing, as you no longer have to compete only with texts written in your own language, but also have to include other media and languages. The MUM AI is to be rolled out over the coming months and years.


If you want to be found in Google searches for a topic, you rcs data myanmar should also use the appropriate keywords in the text. However, you shouldn't overdo it by including every possible spelling and synonym in the text, according to John Müller in the Google Search Central SEO Office Hours on June 4th. Instead of focusing on synonyms and singular and plural forms of the keyword, you should write naturally, which will create a good text that Google understands. According to Müller, once the most important terms have been mentioned, that is enough for the search engine.


The Messenger API is now available on Instagram, which is designed to make it easier for companies and brands to contact users. Instagram's direct messages are not only an important tool for private communication. They are also used for communication with companies, including in response to stories. With the Messenger API, companies now have the opportunity to optimize communication with their customers. The main aim will be to send automated direct messages and bundle them in a central location, for example in customer support. Automated greeting messages can then be sent or standard questions answered. Comments can also be linked to direct messages so that a message is sent when a comment is made, thus building a funnel. All business accounts with at least 10,000 followers can use the Messenger API.
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