Website operators often think that Google rewards a page when there is newly published content. It would be easy to just change small things and then adjust the publication date. But that's not how Google's algorithm works, as John Müller explained in the Google Search Central SEO Hangout. He advises against changing the date if there are no significant changes to the website. This is misleading for visitors and does not bring any advantages in the rankings. However, if the CMS automatically adjusts the date for every small change, that's not a bad thing. Changing the date frequently does not have a negative impact on the search engine, even if Müller does not recommend it.
The search function of a website or open redirects are just some of the reasons why Google may crawl too many or even unwanted URLs. Fortunately, there are several ways to prevent this. On April 9, John Müller from Google presented three measures in the Google Search Central SEO Office Hours that can be used to influence crawling. One option is to rcs data thailand block unwanted URLs using robots.txt. However, indexing cannot be blocked this way. Google will then only index the pages without content because crawling the pages is not possible. Alternatively, website operators can reduce the crawl frequency of the Googlebot. This can be adjusted manually in the Search Console and causes Google to concentrate on the most important URLs when crawling. If these measures do not bring the desired success, there is still the option of sending feedback to Google via the Search Console and asking for support from the team responsible for crawling.
Webmasters can now better compare and filter organic search performance data thanks to new features in Google Search Console. The new regex filter is useful for filtering all search terms that include your business name, allowing you to create more complex queries and page-based filters. Google also announced a revamped comparison mode that now allows you to select more than one metric. The user interface has also been revamped so it's easier to view results side-by-side. These new features make the performance report in Google Search Console even more useful.