The fewest votes go to podcasts and webinars, which are difficult to produce.
Link Building Content - CMO Preferences
Half of respondents working in PR or marketing departments chose research as the most effective way to get links.
Second are long-form articles and press releases.
There is an obvious reason behind this choice, italy phone number as research and studies are the best way for professionals in this sector to access the media.
Link Building Content - Senior Management Preferences
Finally, owners of small and medium-sized businesses and company directors find long articles the most suitable when carrying out link building actions.
In second place are infographics, and in third place are short answers in the form of pills.
Infographics attract the attention of professionals in these categories because they work from dawn to dusk and are easy to consume. Short answers also make sense to them, since they are very easy to write.
Link Building Strategies - Beginners Preferences
Most newcomers identify adding links to articles as their favorite strategy, with guest posting coming in second.
Both strategies are related, as we will see later.
Link Building Strategies - Professional Preferences
Those with advanced knowledge also use the strategy of adding links to articles, but they consider guest posting to be more effective, as they can get more connections and know who to choose so that the resulting content is of higher quality.
Link Building Strategies - Expert Preferences
Finally, link building experts opt for guest posting and blogger outreach. These strategies involve personal contact and provide a greater variety of content.