It’s one of those sweet deals between
Posted: Sun Dec 22, 2024 9:06 am
It’s one of those sweet deals between a blogger and an advertiser where you’re both truly benefiting from the relationship.
Here are a few examples of sponsored content here on my blog:
35 Best CRMs for Small Business and Startups (sponsored by Close)
How to Build a Content Marketing Strategy (sponsored by Skillshare)
18 Steps to Pitch an Idea to Investors and Customers (sponsored by Slidebean)
When sponsored content is done well (and not just a plain & simple advertisement), it comes across as genuine, unique, and free of a high-pressure sales pitch. In my opinion, if your sponsored post doesn’t lead with providing real value to your readers, then you’ve already gotten off track.
You’ve already built trust with your audience, so they trust you to recommend products that you know and believe in. That’s why I always recommend staying true to your audience when making sponsored content.
So how do you get sponsored? If you run a popular, heavily trafficked blog, you may already be getting sponsorship opportunities flooding your inbox. If that doesn’t sound like where you’re at today, then let’s talk about what it takes to get sponsored content offers.
For starters, identify a handful of products and their companies that fit b2b email lists poland perfectly into your niche.
Often, you’ll find that it’s products or services you’re already using yourself. Make a list of at least 10 products you’d be eager to advertise and could passionately support.
Next is the hardest part, and it’s not that difficult (I promise).
Go to the websites of your top 10 products and find someone who works in either marketing or PR at the company, and track down their email address using simple blogging tools like Hunter or Voila Norbert. Keep in mind that many companies who are open to sponsorships actively advertise a sponsorship email address somewhere on their contact pages.
Finally, it’s time to send them a cold email with your offer to partner up on sponsored content for your readers—with a heavy emphasis on why they should pony up the sponsorship dollars. Here’s a sample sponsor pitch email you can use in your blogger outreach (or brand sponsor solicitation):
“Hi Mary,
My name is Ryan and I love [your product]! I’m actively running a blog over at ryrob.com, and I’d love to see if we can partner up for a sponsored post on my blog.
I reach about [number] monthly readers right now and would also promote the post to my email list of [number] subscribers. Everything I write about is related to [your niche], and [your product] fits right into what my readers are looking for.
Here are a few examples of sponsored content here on my blog:
35 Best CRMs for Small Business and Startups (sponsored by Close)
How to Build a Content Marketing Strategy (sponsored by Skillshare)
18 Steps to Pitch an Idea to Investors and Customers (sponsored by Slidebean)
When sponsored content is done well (and not just a plain & simple advertisement), it comes across as genuine, unique, and free of a high-pressure sales pitch. In my opinion, if your sponsored post doesn’t lead with providing real value to your readers, then you’ve already gotten off track.
You’ve already built trust with your audience, so they trust you to recommend products that you know and believe in. That’s why I always recommend staying true to your audience when making sponsored content.
So how do you get sponsored? If you run a popular, heavily trafficked blog, you may already be getting sponsorship opportunities flooding your inbox. If that doesn’t sound like where you’re at today, then let’s talk about what it takes to get sponsored content offers.
For starters, identify a handful of products and their companies that fit b2b email lists poland perfectly into your niche.
Often, you’ll find that it’s products or services you’re already using yourself. Make a list of at least 10 products you’d be eager to advertise and could passionately support.
Next is the hardest part, and it’s not that difficult (I promise).
Go to the websites of your top 10 products and find someone who works in either marketing or PR at the company, and track down their email address using simple blogging tools like Hunter or Voila Norbert. Keep in mind that many companies who are open to sponsorships actively advertise a sponsorship email address somewhere on their contact pages.
Finally, it’s time to send them a cold email with your offer to partner up on sponsored content for your readers—with a heavy emphasis on why they should pony up the sponsorship dollars. Here’s a sample sponsor pitch email you can use in your blogger outreach (or brand sponsor solicitation):
“Hi Mary,
My name is Ryan and I love [your product]! I’m actively running a blog over at ryrob.com, and I’d love to see if we can partner up for a sponsored post on my blog.
I reach about [number] monthly readers right now and would also promote the post to my email list of [number] subscribers. Everything I write about is related to [your niche], and [your product] fits right into what my readers are looking for.