A few of the major changes are detailed below:

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Some variations in anchor text now have less value. When link building, an SEO has the task of creating and getting natural, organic anchor text for their targeted website. Generally, mixing up anchor text by creating plural and singular versions would be a standard practice. In Baker’s example, he uses “arm reduction” and “arms reduction” as an example of two terms that are one letter apart, but have miles of difference in meaning.


Google’s identification of this fact means t australia business email lists hat if we were trying to rank for “arm reduction”, getting links with the targeted anchor text “arms reduction” would do little to help rank for “arm reduction”, besides providing minor benefit to overall domain authority. Normally, adding in long tail keywords would help rank for the short tail, but that is only because Google identifies the long-tail (arms reduction) as a supportive term for the short-tail (arm reduction). In this case, it does not.





2000: Trying to Rank for Arms Reduction? Anchor text: “Arms Reduction” – Strong Benefit Anchor text: “Arm Reduction” – Strong Benefit 2010: Trying to Rank for Arms Reduction? Anchor text: “Arms Reduction” – Strong Benefit Anchor text: “Arm Reduction” – Minor Benefit .. while some variations in anchor text have more. The flipside of this is identifying that your page can now benefit from more natural anchor text, rather than having to force in strange spacing and plural versions of the keyword in order to still obtain real rankings increases for your targeted keywords.