The evening newsletter has not finished evolving.
Posted: Tue Jan 28, 2025 6:15 am
The reinvention of its evening newsletter is another example of the flexibility that Heidi.news has demonstrated.
Before the crisis, “Le Point Sciences” was sent from a different university every evening.
On the first day of confinement, it was transformed in two days into a specialized newsletter sent every evening from a different hospital, called "Le Point Coronavirus" . This allowed the newspaper to be as close as possible to hospital life, to collect testimonies from caregivers, directors, researchers, etc.
At the end of the lockdown, the newsletter was repackaged as “Sortir de la crise” (Getting out of the crisis) , with a focus on science, economics, health, education and culture, five areas particularly impacted by the crisis. Specialized freelancers were recruited within a week for the project.
It will soon be possible to subscribe to five weekly newsletters specialized in the five sectors previously mentioned.
"We will continue to monitor the effects of the crisis, but these newsletters will certainly become more and more general on the news in these particular areas," announced the editor-in-chief.
Thanks to this constant reinvention, the evening newsletter has quadrupled its subscribers, going from 3,000 to more than 11,500 subscribers since the beginning of the year.
At Heidi.news, the editorial line of the newsletters viber data adapts according to current events and contributes to the success of the media. Image: Heidi.news
The morning newsletter , more general and sent from a different city in the world every morning, has also been a success since the launch of Heidi.news. On the occasion of the elections in the United States, it is sent from a different American city this month.
Finally, the media has just launched a newsletter sent on Sunday evening which summarizes for those who have subscribed what happened during the weekend and allows them to prepare for the important subjects of the week to come.
Diversify your editorial offering
Since the beginning and particularly during the coronavirus crisis, the newspaper has sought to develop new editorial products, with new projects each month : data journalism, video interviews with epidemiologists on YouTube and an automated audio newsletter repeating the morning newsletter.
Before the crisis, “Le Point Sciences” was sent from a different university every evening.
On the first day of confinement, it was transformed in two days into a specialized newsletter sent every evening from a different hospital, called "Le Point Coronavirus" . This allowed the newspaper to be as close as possible to hospital life, to collect testimonies from caregivers, directors, researchers, etc.
At the end of the lockdown, the newsletter was repackaged as “Sortir de la crise” (Getting out of the crisis) , with a focus on science, economics, health, education and culture, five areas particularly impacted by the crisis. Specialized freelancers were recruited within a week for the project.
It will soon be possible to subscribe to five weekly newsletters specialized in the five sectors previously mentioned.
"We will continue to monitor the effects of the crisis, but these newsletters will certainly become more and more general on the news in these particular areas," announced the editor-in-chief.
Thanks to this constant reinvention, the evening newsletter has quadrupled its subscribers, going from 3,000 to more than 11,500 subscribers since the beginning of the year.
At Heidi.news, the editorial line of the newsletters viber data adapts according to current events and contributes to the success of the media. Image: Heidi.news
The morning newsletter , more general and sent from a different city in the world every morning, has also been a success since the launch of Heidi.news. On the occasion of the elections in the United States, it is sent from a different American city this month.
Finally, the media has just launched a newsletter sent on Sunday evening which summarizes for those who have subscribed what happened during the weekend and allows them to prepare for the important subjects of the week to come.
Diversify your editorial offering
Since the beginning and particularly during the coronavirus crisis, the newspaper has sought to develop new editorial products, with new projects each month : data journalism, video interviews with epidemiologists on YouTube and an automated audio newsletter repeating the morning newsletter.