Important stages of working with an opinion leader
Posted: Tue Jan 28, 2025 9:26 am
The final result is influenced by all stages of cooperation with the blogger.
Search for a blogger
Of course, when choosing a blogger, marketers are interested in the size of the channel's audience, but this criterion is not the main one when assessing effectiveness. It is important that subscribers are real people who read, listen and leave comments on posts and videos, and not bots. Statistical services such as SocialBlade, WhatStat, LiveDune will help in obtaining objective data. They monitor the number of subscriptions, geography, gender of visitors, and also allow you to find out the probability of getting into the recommended ones.
Important stages of working with an opinion leader
When planning long-term guatemala email list cooperation, it is necessary to analyze image indicators: responsibility in fulfilling obligations, ease of communication, compliance with rules and moral standards. Ideally, when the opinion leader and the advertiser coincide in views and values.
Price formation
First, decide for yourself how you intend to cooperate with the opinion leader in terms of payment for his services. There are many options: barter, cash payments (in this case, the channel usually directly indicates contact information and the cost of services) or receiving a percentage from the affiliate program.
Read also!
"32 Methods of Finding and Attracting Clients"
Thanks to specially developed platforms — Publicfast, EpicStars, GetBlogger and Blogger Party — cooperation between companies and bloggers becomes clearer and easier. Be prepared to discuss your cooperation in detail and thoroughly.
Creating a content plan
Bloggers approach the preparation of content very thoroughly, because this is their main way of influencing the audience. As for writing posts, some opinion leaders write and design everything themselves, while others involve copywriters and designers. In any case, advertising information should not stand out from the general style of the account, because the principle of influencer marketing is that the client makes a purchase based on trust in the blogger.
Creating a content plan
Trust is gained from sincerity and confidence in your words. Whereas a completely laudatory publication may look fake and subscribers will perceive it negatively. Therefore, it is advisable to supplement the product's advantages with some comments. By the way, video content today attracts more people than texts, and in this case it is better to turn to experienced YouTube bloggers.
Performance Analysis
High-quality and effective marketing is impossible without analytical research. It is convenient to collect data using Google Analytics. Using UTM tags allows you to get more accurate information about transitions to the site page from social networks. To analyze the work, the blogger can provide the opportunity to study the statistical indicators after the advertising publication. VKontakte, Instagram allow you to evaluate the number of views, visits to the page by new visitors, keep track of likes, comments and saves.
Search for a blogger
Of course, when choosing a blogger, marketers are interested in the size of the channel's audience, but this criterion is not the main one when assessing effectiveness. It is important that subscribers are real people who read, listen and leave comments on posts and videos, and not bots. Statistical services such as SocialBlade, WhatStat, LiveDune will help in obtaining objective data. They monitor the number of subscriptions, geography, gender of visitors, and also allow you to find out the probability of getting into the recommended ones.
Important stages of working with an opinion leader
When planning long-term guatemala email list cooperation, it is necessary to analyze image indicators: responsibility in fulfilling obligations, ease of communication, compliance with rules and moral standards. Ideally, when the opinion leader and the advertiser coincide in views and values.
Price formation
First, decide for yourself how you intend to cooperate with the opinion leader in terms of payment for his services. There are many options: barter, cash payments (in this case, the channel usually directly indicates contact information and the cost of services) or receiving a percentage from the affiliate program.
Read also!
"32 Methods of Finding and Attracting Clients"
Thanks to specially developed platforms — Publicfast, EpicStars, GetBlogger and Blogger Party — cooperation between companies and bloggers becomes clearer and easier. Be prepared to discuss your cooperation in detail and thoroughly.
Creating a content plan
Bloggers approach the preparation of content very thoroughly, because this is their main way of influencing the audience. As for writing posts, some opinion leaders write and design everything themselves, while others involve copywriters and designers. In any case, advertising information should not stand out from the general style of the account, because the principle of influencer marketing is that the client makes a purchase based on trust in the blogger.
Creating a content plan
Trust is gained from sincerity and confidence in your words. Whereas a completely laudatory publication may look fake and subscribers will perceive it negatively. Therefore, it is advisable to supplement the product's advantages with some comments. By the way, video content today attracts more people than texts, and in this case it is better to turn to experienced YouTube bloggers.
Performance Analysis
High-quality and effective marketing is impossible without analytical research. It is convenient to collect data using Google Analytics. Using UTM tags allows you to get more accurate information about transitions to the site page from social networks. To analyze the work, the blogger can provide the opportunity to study the statistical indicators after the advertising publication. VKontakte, Instagram allow you to evaluate the number of views, visits to the page by new visitors, keep track of likes, comments and saves.