6 Types of Content to Achieve Your Key Marketing Goals
Posted: Tue Jan 28, 2025 9:43 am
Content is perhaps one of the most “all-encompassing” marketing terms. It includes ebooks, blog posts, infographics , videos, tweets, and much, much more.
For this reason, marketers often feel overwhelmed when it comes to “creating content.” They simply don’t know where to start.
Below, we've detailed six key marketing goals, as well as the type of content that will help you achieve them.
Goal #1: Generate More Qualified Leads
Solution: Educational Content
To ensure your landing page visitors feel comfortable moving toward a purchase, it's important that you have a plan in place to educate and prepare them.
Educational content comes in many shapes and sizes. First and foremost, of course, are informational blog posts, videos, and (less commonly) e-books. A great example of this is the furniture giant IKEA website:
website of furniture giant IKEA
To make it easy for visitors to find the information ecuador phone number data they need, separate all resources into different categories, difficulty levels, and content formats.
Goal #2: Increase the time visitors spend on the site
Solution: Free tools and interactive content
Free tools and various types of interactive content will help you increase the time visitors spend on your site .
Moving visitors towards conversion will be much easier by providing them with content that encourages them to engage more.
If you can tie this element of engagement to content that provides a solution to one of your visitor's problems, you have the opportunity to create a truly memorable experience.
So, on the LPgenerator website you can find a free ROI calculator that allows you to predict the total sales revenue and advertising costs for a landing page and a multi-page website and compare the data obtained.
For this reason, marketers often feel overwhelmed when it comes to “creating content.” They simply don’t know where to start.
Below, we've detailed six key marketing goals, as well as the type of content that will help you achieve them.
Goal #1: Generate More Qualified Leads
Solution: Educational Content
To ensure your landing page visitors feel comfortable moving toward a purchase, it's important that you have a plan in place to educate and prepare them.
Educational content comes in many shapes and sizes. First and foremost, of course, are informational blog posts, videos, and (less commonly) e-books. A great example of this is the furniture giant IKEA website:
website of furniture giant IKEA
To make it easy for visitors to find the information ecuador phone number data they need, separate all resources into different categories, difficulty levels, and content formats.
Goal #2: Increase the time visitors spend on the site
Solution: Free tools and interactive content
Free tools and various types of interactive content will help you increase the time visitors spend on your site .
Moving visitors towards conversion will be much easier by providing them with content that encourages them to engage more.
If you can tie this element of engagement to content that provides a solution to one of your visitor's problems, you have the opportunity to create a truly memorable experience.
So, on the LPgenerator website you can find a free ROI calculator that allows you to predict the total sales revenue and advertising costs for a landing page and a multi-page website and compare the data obtained.