You offer a gaming service that allows you to run resource-intensive, “heavy” games even on low-power computers.
All calculations are performed by your server, not the client computer. The user does not have to worry about anything and just plays. His computer exchanges streams of audio and video information with the server.
At some point, you came up with the idea of launching your own electronic money, and you even developed a scheme for mining this cryptocurrency for users: they rent you their computers and get money for it.
But your proposal does not meet with enthusiasm among consumers: for them it is too new, complicated and unusual.
The solution is to create your lebanon email list own White Paper. You spend several days, without being distracted by other tasks, writing texts and other content for the info guide, revealing your idea in general terms, describing the benefits for users from renting out devices, and arguing why they should choose your cryptocurrency rather than Bitcoin.
It turns out to be quite a voluminous material, truly valuable for those who are potentially interested in the project and want to try mining. In WP he will find all the conditions, details and answers to his questions, which will help him make a decision.
At the same time, you convince customers that cryptocurrency mining through your game server is not a scam, and your project is not a one-day operation that can close at any moment. From this point on, your sales begin to gradually increase.
Example 4. Organization of festive events
Your event agency specializes in organizing weddings. Weddings are your main service. It is not surprising that all your marketing efforts are aimed specifically at promoting the organization of weddings.
Your potential clients often doubt the necessity of such services, trying to organize everything on their own. But you do not start to groan or scold them, but simply hand over your White Paper with answers to all popular questions.
What will the client read in the white paper? Oddly enough, not an advertisement for your company, but a guide to independently organizing a celebration! You describe all the main nuances, provide a step-by-step action plan and standard tables for estimates. The client only has to take and follow the recommendations.
It would seem that the client, having received useful information, will be happy and leave. But this does not happen: on the contrary, more and more people start contacting you with requests to hold weddings! After all, now the consumer has become more information-savvy, he understands what the real scale of work is and how much he needs to know so that the event goes off at the proper level.