How to move to a modern sales funnel?
Posted: Tue Jan 28, 2025 10:20 am
First, you need to understand how a modern sales funnel works. The idea is best described by Brian Clark at eConsultancy:
How to move to a modern sales funnel?
Social Media Followers
Search Engine Visitors
General Content Audience
Narrow Email Audience
Buyers & Clients
Repeat Buyers & Clients
The interesting thing about Brian's visual diagram is that there is no end to the customer journey.
It’s a mistake to think that if a lead doesn’t move from one south-africa phone number data stage to another, they’re out of the funnel. Imagine you bought a new pair of sneakers. You prefer Adidas because you once bought Nike shoes and they quickly fell apart. However, you’re not lost to Nike as a potential customer. You’ve just taken a few steps back in the sales funnel.
If Nike tried to restore the trust it lost, it might well do so. Because you can't break away forever from a brand that advertises its products everywhere. The company's constant presence in our sights over the last few years, the numerous testimonials from players and sponsors will slowly work to restore your trust. And after a while, they will.
As Brian Clark says, "Conversion is a constant process of moving from the outer circles to the inner ones. Each step inward represents a greater degree of confidence that the company can meet their desires. Successful experiences build trust, which leads to a new cycle."
How to move to a modern sales funnel?
Social Media Followers
Search Engine Visitors
General Content Audience
Narrow Email Audience
Buyers & Clients
Repeat Buyers & Clients
The interesting thing about Brian's visual diagram is that there is no end to the customer journey.
It’s a mistake to think that if a lead doesn’t move from one south-africa phone number data stage to another, they’re out of the funnel. Imagine you bought a new pair of sneakers. You prefer Adidas because you once bought Nike shoes and they quickly fell apart. However, you’re not lost to Nike as a potential customer. You’ve just taken a few steps back in the sales funnel.
If Nike tried to restore the trust it lost, it might well do so. Because you can't break away forever from a brand that advertises its products everywhere. The company's constant presence in our sights over the last few years, the numerous testimonials from players and sponsors will slowly work to restore your trust. And after a while, they will.
As Brian Clark says, "Conversion is a constant process of moving from the outer circles to the inner ones. Each step inward represents a greater degree of confidence that the company can meet their desires. Successful experiences build trust, which leads to a new cycle."