Custom Intro. This is your first opportunity to grab the client’s attention. The first three sentences of your pitch are what the client sees when they review the candidates. Write something unique and personalized that directly answers the client’s question.
Outcome: Clearly outline what the client will gain from working with you. This should be a specific, measurable benefit to the client, from financial benefits to indonesia email list improved business processes.
Fear of Missing Out (FOMO). Explain why the customer should act immediately. Use the fear of missing out strategy, emphasizing that procrastination could lead to missed opportunities or additional costs.
Key Opinions: Demonstrate your qualifications and experience. Include information about your achievements, testimonials from other clients, and examples of successful projects you have completed.
Recurring Revenue: Offer additional services that can be easily integrated and bring additional value to the client. For example, a free audit or analysis that motivates the client to continue working with you.
Call to action (CTA): Give your prospect clear steps to take to start working with you. This could be an invitation to a more in-depth conversation or a direct call to sign a contract.
Creating a proposal that responds to the client’s needs and desires will increase your chances of getting a response and, consequently, a successful collaboration. Emphasize the speed of response, because in the context of Upwork, this often decides the outcome.
From the editors. A proposal is a formal offer of services presented to a potential client with the aim of obtaining a contract or project.
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