It looks like the Instagram algorithm is boosting the reach of Reels so that more people will see and use this new feature. While Instagram has never said it explicitly, the goal is very clear: to achieve the success of TikTok .
Posting Reels is certainly not a guaranteed way to improve code number of philippines your organic reach. However, posting a expose your account to new potential followers and earn you more engagement.
According to Instagram's @creators account , Reels are currently curated by humans who decide which ones are best to give the most visibility to. The company has given clear posting guidelines, including.