Your Business Lead Plateau and How to Overcome It
Posted: Wed Jan 29, 2025 5:43 am
At various stages of development, many companies face a lack of lead inflow, or an “Organic Lead Plateau”:
1. When your business really scales, the number of potential customers who aren’t familiar with your product plummets. Services like Box and Salesforce have a hard time finding new opportunities to sell their services. Almost every company in the world is either using their product or considering it. So instead of inventing “new” opportunities, SaaS giants need to do a better job of improving the ones they already have. This can bring in $50-$80-$100 million in ARR.
2. As your business gains traction, you should aim to increase your jamaica phone number data average order value and expand your customer engagement channels. Otherwise, you’ll continue to get leads, but their numbers will grow very slowly. You’ve already conquered the market, but the audience itself isn’t big enough yet. Many of the markets you start with aren’t $100 million ARR markets. They come later. To get there, the best players expand their product offerings and customer engagement channels. With $20 million ARR, many SaaS companies reach a flat revenue growth (and lead plateau) because they don’t take their offerings and methods to the next level.
If we are talking about smaller players, then the following happens:
3. Many startups reach an organic lead plateau at $1-3 million ARR. And this happens just when everything seems to be going well. At this point, the growth of leads from month to month becomes insignificant. This does not always happen, especially when it comes to High Lead Velocity Businesses. For companies with lower rates, this phenomenon is quite common. It looks like this:
organic" leads
The vertical axis is “organic” leads. The horizontal axis is time. At a certain point, startups encounter a lead plateau, which can be overcome with the help of Demand Generation, Outbound Marketing, and other aggressive marketing methods.
1. When your business really scales, the number of potential customers who aren’t familiar with your product plummets. Services like Box and Salesforce have a hard time finding new opportunities to sell their services. Almost every company in the world is either using their product or considering it. So instead of inventing “new” opportunities, SaaS giants need to do a better job of improving the ones they already have. This can bring in $50-$80-$100 million in ARR.
2. As your business gains traction, you should aim to increase your jamaica phone number data average order value and expand your customer engagement channels. Otherwise, you’ll continue to get leads, but their numbers will grow very slowly. You’ve already conquered the market, but the audience itself isn’t big enough yet. Many of the markets you start with aren’t $100 million ARR markets. They come later. To get there, the best players expand their product offerings and customer engagement channels. With $20 million ARR, many SaaS companies reach a flat revenue growth (and lead plateau) because they don’t take their offerings and methods to the next level.
If we are talking about smaller players, then the following happens:
3. Many startups reach an organic lead plateau at $1-3 million ARR. And this happens just when everything seems to be going well. At this point, the growth of leads from month to month becomes insignificant. This does not always happen, especially when it comes to High Lead Velocity Businesses. For companies with lower rates, this phenomenon is quite common. It looks like this:
organic" leads
The vertical axis is “organic” leads. The horizontal axis is time. At a certain point, startups encounter a lead plateau, which can be overcome with the help of Demand Generation, Outbound Marketing, and other aggressive marketing methods.