Markus Hövener: There is only a working title at the time we are recording it, and it is called "Visibility Index Extreme". Let's see what the title will be later. And I am very pleased that we have Johannes Beus from SISTRIX with us, who invented the thing after all. Hello, Johannes.
Johannes Beus: Yes, hello! Thank you for letting me be here.
Markus Hövener: It's always a pleasure. I've written down a lot of questions here. Visibility index, I think, I hope I don't need to introduce the topic itself - otherwise you're definitely in the wrong episode. I've put venezuela phone number data together about 20 questions and I asked again on LinkedIn: Do you have any specific questions for Johannes? A few have come up. That means we'll go through it all now. Maybe a quick disclaimer from me: I actually know the answers to all the questions, simply because, exactly, I use visibility index every day and I also deal with Johannes a few times a year. So, I'm asking for a friend, in this case for you out there, and I hope there are a lot of questions for you that you've probably always asked yourself. Perhaps to start with the question - you're considered the inventor of the visibility index - other tools have it too, but you were the first to do it -: What was the idea behind it for you?
Markus Hövener: What was the motivation to do this?
Johannes Beus: We've been doing this for a long time now, since 2008. That's when you first notice that you're getting a bit old, but before that, the status quo of success tracking at Google or success tracking for SEO was that you had desktop software, you created your own keywords. And from the time you created the keywords, the individual keyword rankings were tracked. Then you got a 48-page PDF report with a huge table, with lots of individual rankings, but in the end nobody looked at it, and of course there were two problems. Firstly, there were just a lot of individual rankings, and individual rankings often don't help you at all. And secondly, there was no retrospective review. So the idea at the time was: I'll just start tracking lots of different keywords on my own, so without having to create them myself, just keep them in reserve and save them once a week. And in order not to have to look at this huge mass of data in a huge table, there was an aggregation, and that was the visibility index, where individual rankings for each domain were added up in a weighted manner.