What are the mistakes when creating your Landing Page?
Posted: Sun Dec 22, 2024 9:56 am
Yes, we know you've been asking yourself this question since you started reading the article. Is it you who is the problem? Or is it your Buyer Persona who is wrong? Why is your Landing Page not converting?
We regret to tell you that the customer is always right, and it is quite possible uk email database that you are the one who has made several mistakes during the creation of your Landing Page, but fortunately we are here to support you.
Mistake Number 1: You haven't defined the purpose of your Landing Page
This is FATAL! How will you create an effective campaign and attract your audience with your brand if you have not determined the purpose of your Landing Page. To do this, you must be clear about the following:
Lead Generation:
As we explained above, landing pages that aim to capture users' contact information to grow their database will have a form on the page, which should be as precise and short as possible.
Remember that asking for too much personal information can overwhelm your potential leads and scare them away before they complete the fields you require.
Click through to the Landing Page:
Its sole purpose is to persuade the visitor to click on the landing page to reach another page. This method is widely used for e-commerce sales funnels .
The idea is that the landing page presents valuable content about the product or service, to inform the user in detail before they make the purchase decision. Therefore, only a call to action button with a clear and direct message is required.
We recommend that you define what you want to achieve through your Inbound Marketing strategy , so that you formulate a successful campaign and the leads you receive on the Landing Page become happy customers with your product.
Mistake #2: The landing page message and design doesn't match the ad
You must work on a campaign that has uniformity in both the message and the design for the Landing Page to be effective.
You cannot advertise on social media or search engines where you promote something different from what the user will find on the Landing Page. Mainly, because you will confuse your audience and your campaign will be a complete failure.
For example, if you are going to offer a 50% discount on facial treatments at your spa, the ad you create on Facebook or another social network cannot mention the hair removal methods that are part of your services. What would be the point? None!
On the other hand, if your ad talks about the discount your audience would get by clicking to receive non-invasive and rejuvenating facial treatments, they will most likely visit the landing page and find more details about this service and your brand.
We regret to tell you that the customer is always right, and it is quite possible uk email database that you are the one who has made several mistakes during the creation of your Landing Page, but fortunately we are here to support you.
Mistake Number 1: You haven't defined the purpose of your Landing Page
This is FATAL! How will you create an effective campaign and attract your audience with your brand if you have not determined the purpose of your Landing Page. To do this, you must be clear about the following:
Lead Generation:
As we explained above, landing pages that aim to capture users' contact information to grow their database will have a form on the page, which should be as precise and short as possible.
Remember that asking for too much personal information can overwhelm your potential leads and scare them away before they complete the fields you require.
Click through to the Landing Page:
Its sole purpose is to persuade the visitor to click on the landing page to reach another page. This method is widely used for e-commerce sales funnels .
The idea is that the landing page presents valuable content about the product or service, to inform the user in detail before they make the purchase decision. Therefore, only a call to action button with a clear and direct message is required.
We recommend that you define what you want to achieve through your Inbound Marketing strategy , so that you formulate a successful campaign and the leads you receive on the Landing Page become happy customers with your product.
Mistake #2: The landing page message and design doesn't match the ad
You must work on a campaign that has uniformity in both the message and the design for the Landing Page to be effective.
You cannot advertise on social media or search engines where you promote something different from what the user will find on the Landing Page. Mainly, because you will confuse your audience and your campaign will be a complete failure.
For example, if you are going to offer a 50% discount on facial treatments at your spa, the ad you create on Facebook or another social network cannot mention the hair removal methods that are part of your services. What would be the point? None!
On the other hand, if your ad talks about the discount your audience would get by clicking to receive non-invasive and rejuvenating facial treatments, they will most likely visit the landing page and find more details about this service and your brand.