Base everything on one assumption:
Posted: Sun Dec 22, 2024 10:01 am
Demographic information: age, salary, where you live, gender, etc.
Objectives: both personal and professional. This is about where this person wants to get to, both in their personal life and in their professional life.
Challenges: What kind of difficulties do you encounter at work or at home, and how do you solve them?
Solutions: How your company helps them achieve those daily goals and challenges.
Other information: Here you can include what type of keywords you use when you do a search, what channels you use to consume information, what social networks you use, etc.
To make it much easier for you when creating your Buyer Personas, we leave you here an example of how you should download the information to create them. In this case, we will do it based on a business selling security equipment for companies, i.e. cameras, biometric systems, CCTV systems, etc.
Buyer Persona Example
General profile: David is a man who has been working since he was 28. He graduated in Administration from a high-class university and has since undertaken several business projects. He is currently the owner of a solid textile company on the market.
Demographic information: 40 years old. Salary: $7,000. Lives in Miami. Male.
Objectives: To provide you with an internal security system to protect your investment and assets.
Challenges: Due to not being familiar with the technological advances in this area, you do not know which company to hire or which equipment to choose.
Solutions: Our company has all the technological infrastructure to protect all the spaces in David's company. It also has highly qualified personnel who can help him not only choose the best, but also learn more about the subject.
Other information: David consumes the information that reaches him through his email and kuwait whatsapp numbers when he has many doubts he uses Google to do searches such as “business security” “how to protect my company” “security cameras”. He has a presence on Facebook, Twitter and Linkedin.
Common mistakes when creating your Buyer Persona
You already know why Buyer Personas are important in your Digital Marketing strategy and how to do them, now we will tell you what you should not do when creating them:
In short, not doing research, not collecting the real data needed to create them. Of course, at the beginning we will always have many assumptions about who our potential customer profile is, but all of them must be verified with surveys, interviews, etc.
Create 15000 profiles:
Two or three will be fine. We know that there are brands or companies that can have a very wide audience, but the idea of this is to create a segmentation that allows you to focus on your most important clients, those who will generate the most sales and with whom you can create the most emotional connection. The more specific and delimited you can be, the more accurate the shot will be.
Don't be specific
“Specific” is a word we have repeated many times throughout this article, and the truth is that being specific enough is the secret of a great Buyer Persona. We cannot just stick to the common “my target is people from 30 to 70 years old from the upper class”, but what do these people do, how do they buy, what are their goals, their challenges, etc.
Leave the job to one person
The work of creating Buyer Persona profiles should be done by a team made up of people from both marketing and sales. In addition, you may have several opinions or approaches that may give a different nuance to what a single person can perceive.
Objectives: both personal and professional. This is about where this person wants to get to, both in their personal life and in their professional life.
Challenges: What kind of difficulties do you encounter at work or at home, and how do you solve them?
Solutions: How your company helps them achieve those daily goals and challenges.
Other information: Here you can include what type of keywords you use when you do a search, what channels you use to consume information, what social networks you use, etc.
To make it much easier for you when creating your Buyer Personas, we leave you here an example of how you should download the information to create them. In this case, we will do it based on a business selling security equipment for companies, i.e. cameras, biometric systems, CCTV systems, etc.
Buyer Persona Example
General profile: David is a man who has been working since he was 28. He graduated in Administration from a high-class university and has since undertaken several business projects. He is currently the owner of a solid textile company on the market.
Demographic information: 40 years old. Salary: $7,000. Lives in Miami. Male.
Objectives: To provide you with an internal security system to protect your investment and assets.
Challenges: Due to not being familiar with the technological advances in this area, you do not know which company to hire or which equipment to choose.
Solutions: Our company has all the technological infrastructure to protect all the spaces in David's company. It also has highly qualified personnel who can help him not only choose the best, but also learn more about the subject.
Other information: David consumes the information that reaches him through his email and kuwait whatsapp numbers when he has many doubts he uses Google to do searches such as “business security” “how to protect my company” “security cameras”. He has a presence on Facebook, Twitter and Linkedin.
Common mistakes when creating your Buyer Persona
You already know why Buyer Personas are important in your Digital Marketing strategy and how to do them, now we will tell you what you should not do when creating them:
In short, not doing research, not collecting the real data needed to create them. Of course, at the beginning we will always have many assumptions about who our potential customer profile is, but all of them must be verified with surveys, interviews, etc.
Create 15000 profiles:
Two or three will be fine. We know that there are brands or companies that can have a very wide audience, but the idea of this is to create a segmentation that allows you to focus on your most important clients, those who will generate the most sales and with whom you can create the most emotional connection. The more specific and delimited you can be, the more accurate the shot will be.
Don't be specific
“Specific” is a word we have repeated many times throughout this article, and the truth is that being specific enough is the secret of a great Buyer Persona. We cannot just stick to the common “my target is people from 30 to 70 years old from the upper class”, but what do these people do, how do they buy, what are their goals, their challenges, etc.
Leave the job to one person
The work of creating Buyer Persona profiles should be done by a team made up of people from both marketing and sales. In addition, you may have several opinions or approaches that may give a different nuance to what a single person can perceive.