Paid advertising opportunities on Reddit

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On a more serious note, Reddit AMA (Ask Me Anything sessions ) offer a way for you to interact directly with your audience and build credibility and trust while simultaneously humanizing your brand. This Q&A format also gives you the opportunity to provide educational resources without coming off as overly promotional, something that I’ll continue to empathize as a death sentence on the platform. The questions and feedback provided aren’t just good for keeping the conversation going either; what you’re getting in return for hosting is valuable market insights on your target audience, all without spending a dime!



If you’re a Reddit user, you may have noticed an influx of ads in your feed. To many, this isn’t much of a surprise as ads are the platform’s largest source of revenue, and the March IPO, if anything, only increased that number (shareholders rise up!).



As of now, Reddit’s advertising has six different ad types, most cyprus telegram data of which are similar to options on competing platforms: image, video and carousel, for example. Free form, conversation, product, and AMA round out their “promoted post” options.

If these ad types aren’t enough, the platform has a variety of options they call “High Impact Offerings.” This includes, Reddit Takeover, Category Takeover, and First View.

Should you advertise on Reddit? Consider this
Reddit’s full-funnel targeting may be tempting for today’s B2B marketers. But is the juice worth the squeeze?

You can reach new audiences: 68% of Redditors are not on LinkedIn and 59% are not on Twitter/X.
High user engagement: Reddit boasts around 500 million monthly active users, who are known for their high level of interaction with content. Users are 22% more likely to actively seek information on Reddit compared to other platforms
Targeting capabilities: With over 100,000 communities, advertisers can ensure they appear in hyper-relevant subreddits.