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What is White Hat SEO?
As we have discussed, the term “White Hat SEO” refers to SEO tactics that adhere to the terms and conditions of major search engines, including Google.
In short, this technique is the ethical and honest way to thailand telegram improve the positioning of your website , without having to resort to tricks or unethical SEO techniques, known as “Black Hat SEO”, which we will detail in future articles.
Best White Hat SEO Techniques
Now that we have a good understanding of what this term “White Hat SEO” is all about, it’s time to learn about the best current techniques to generate more organic traffic to your website. It should be noted that, since Google periodically updates its algorithm, some of these techniques may lose their effectiveness over time, so we recommend that you always be alert to these Google updates, so that your SEO is as up-to-date as possible.
1. Create valuable and quality content
It may seem like a very obvious and simple thing, but you would be surprised how many websites make use of bad content that does not offer anything to the user. As the owner of your website, you have to create unique, quality and updated content , that is, content that catches the user and makes them want to never leave your website. Make sure that your website is free of grammatical and punctual errors . And, strictly, DO NOT duplicate its content , as Google will penalize this very strictly.
In conclusion, create well-researched, easy-to-digest content related to your website that satisfies the searcher's query. Use short, snappy sentences that are easy to read.
2. Make a great choice of keywords
Good keyword research is a fundamental pillar of White Hat SEO. It is true that good research and searching can take a lot of time, but we can assure you that this investment of time can be really effective. Like many SEO techniques, this technique also requires a lot of time to see results, but doing things right from the beginning can be rewarding.
To do a successful keyword search , put yourself in the user's shoes and cover all the questions that the user might ask about your company or what you offer. In addition to, obviously, examining your competitors and seeing what they are doing. This point is key to knowing what the user is really looking for!
And finally, it is really important to analyze the difficulty and popularity of keywords . Without a doubt, following these steps correctly will lead you on the path to success!