SDR Team Structure: Reporting to Sales or Marketing
Posted: Thu Jan 30, 2025 4:50 am
Incoming
In short, inbound sales are those in which the prospect initiates contact with the company first. This could be by engaging with content, contacting the sales team through the website , attending a trade show or webinar, providing information in exchange for content, and so on.
Inbound sales is a much more natural approach to sales, as the lead will already be aware of the services you sell and likely expect to be contacted by you. They may already be interested in setting up a meeting and are open to being approached, which will lead to warmer conversations.
However, it is worth noting that marketing and branding are important when it comes to inbound sales, and both of these factors can take some time to kick in. This is why having an element of outbound sales, rather than relying solely on inbound, is essential, especially for less established companies.
Outgoing
Outbound sales, on the other hand, requires the manager to uruguay mobile database first contact the prospect. They initiate the first point of contact, typically through cold calling, email, or platforms like Tenchat/LinkedIn. The manager must first qualify the potential candidate, making sure they are a good fit in terms of ICP as well as seniority.
In short, inbound sales are those in which the prospect initiates contact with the company first. This could be by engaging with content, contacting the sales team through the website , attending a trade show or webinar, providing information in exchange for content, and so on.
Inbound sales is a much more natural approach to sales, as the lead will already be aware of the services you sell and likely expect to be contacted by you. They may already be interested in setting up a meeting and are open to being approached, which will lead to warmer conversations.
However, it is worth noting that marketing and branding are important when it comes to inbound sales, and both of these factors can take some time to kick in. This is why having an element of outbound sales, rather than relying solely on inbound, is essential, especially for less established companies.
Outgoing
Outbound sales, on the other hand, requires the manager to uruguay mobile database first contact the prospect. They initiate the first point of contact, typically through cold calling, email, or platforms like Tenchat/LinkedIn. The manager must first qualify the potential candidate, making sure they are a good fit in terms of ICP as well as seniority.