Setting KPIs is a very important method in sales activities.
However, it is important to note that simply setting KPIs will not lead to successful results.
How should you set KPIs in your sales activities to achieve results?
Here are four germany cell phone number list ways to set KPIs to achieve results in your sales activities.
Setting KGI
Identify what can be quantified
Narrow down the number of KPI items
Decide on a period for measuring effectiveness and review it appropriately
①Set KGI
First, let's set KGI before setting KPI.
KGI is the ultimate goal you want to achieve in your sales activities.
In order to set intermediate KPIs, it is necessary to set the final goal, KGI.
Unlike KPIs, KGIs are not set in detail.
Therefore, it is a good idea to set a rough estimate of the KGI at first and then gradually revise it based on the KPI results.
② Identify things that can be quantified
Let's list some of the things in sales activities that can be quantified.
For example, the number of visits, conversion rate, average customer spending, and number of complaints.
It is important to note that, unfortunately, the motivation of salespeople cannot be quantified. Therefore, the actual number of visits and results can be considered as the things that can be quantified.
3) Narrow down the number of KPI items
It is very important to list things that can be quantified when setting KPIs.
However, when setting KPIs, setting too many KPIs may confuse your sales representatives.
Therefore, it is important to keep the number of KPIs you set to a minimum.
④ Decide on a period for measuring effectiveness and review it appropriately
When setting KPIs, we recommend deciding on a time period, such as one month or two months.
It is recommended that you decide on a period and choose a measurement method, so that you can regularly review whether the KPIs you have set are appropriate.
Points to note when setting KPIs for sales activities
We have looked at how to set KPIs, but there are a few things to keep in mind when doing so.
Keep these points in mind to make better use of KPIs in your sales activities.
There are three things to keep in mind when setting KPIs for your sales activities:
KPIs to be set vary from company to company
Set KPIs that lead to results
Create an environment that makes it easy to record KPIs
KPIs to be set vary from company to company
When setting KPIs for sales activities, the way KPIs are set varies from company to company, even within the same industry.
Additionally, KPIs will vary depending on department within a company.
It is important to set the most appropriate KPIs for each.
Set KPIs that lead to results
Even if you set KPIs, it is important to be careful that sales activities do not have goals that are too easy or too high, as this can lower motivation.
Therefore, set KPIs that will lead to results that will boost morale across your team.
Create an environment that makes it easy to record KPIs
When setting KPIs, it is important to create an environment that makes it easy to record them while conducting sales activities.
Even if you set KPIs, you won't be able to understand the numbers unless they are recorded correctly.
To make KPI management easier, we recommend introducing a KPI management tool.
Mobile-friendly tools allow you to use them on the go.
Therefore, to improve the efficiency of your sales activities, consider introducing a KPI management tool that suits your company.