Gap analysis and product expansion

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Potrivire perfecta – this further narrows down the possibility of showing an ad for a specific search. Ads can appear on synonym searches. For example, an ad with the phrase match for [discounts dog lamps] can appear on searches for oferte lampa de câine sau lămpi ieftine pentru câini .
To optimize your advertising spend, you can create ad groups targeted to specific groups of search terms . This can result in better-targeted ads and more relevant copy and images. Ad groups allow for personalized messaging that correlates with customer intent and specific queries.

As a result, ads can rank higher, appear higher in the list of real mobile database SERP, and cost less per targeted action.

Search term analysis also helps you identify opportunities to expand your product offerings. Keyword research, especially when searching for broad matches, can reveal unexpected pain points, needs and interests.

Let’s say, for example, that you sell metal straws. They’re quite popular these days. But a straw that can’t bend creates a different need. And you notice it while you’re doing keyword research. Tools like Semrush help you immediately spot gaps in your product offerings .

As you can see from the example below, people are now searching for foldable metal straws. More interesting is their intent – ​​transactional. This means they are ready to buy if a result in the SERP aligns with their search.


This insight into customer needs and requirements helps you identify gaps in your products and areas for product expansion and future growth.

Competitive prospects
Analyzing search terms related to your immediate competitors is another strategic approach that helps you uncover growth potential. By targeting their keywords, you can start appearing in the same results as them and find noi moduri de a-ți poziționa afacerea . To do this: