Marketing Tips for the Holiday Season
Posted: Sun Dec 22, 2024 10:19 am
Christmas is coming soon and that means it’s time to celebrate and enjoy the beautiful golfing days ahead (for those lucky enough to live down south)! Why not take advantage of Christmas to promote your golf club through various marketing opportunities that are linked to this period?
We believe golf courses should take advantage of the many marketing opportunities that come with this holiday. Whether it’s a day tournament or an evening with activities for the whole family, you want to produce and execute an exceptional Christmas event for your customers.
Tips to Increase Occupancy and Revenue During the Holidays
1. Create a promotion
Take advantage of the Christmas holidays to create a promotion qatar cell phone number at your golf club! Whether it's a discount on tee times, a discount at the pro shop or a 9-hole and meal combo, seize the opportunity to capture the attention of your customers.
The best way to grab your customers’ attention is to send them an email with a brief overview of your weekend promotion. In fact, email marketing has one of the highest ROIs in our industry, and best of all, these types of campaigns are inexpensive.
If your golf club management software allows online booking and can handle promo codes, now is the perfect time to create a Christmas promotion campaign and share it directly via a promotional email. For example, you could offer an 18-hole day with a cart for $50, or a free round for junior golfers. While targeting avid golfers, this promotion is also a great way to bring the whole family to your golf club. You can then sell pro shop items and food outlets for that family dinner after an 18-hole round.
A great promotional campaign starts with a targeted audience strategy.
It’s important to make sure your marketing is aligned with your business goals! Segmenting your customer base can help you generate more revenue without having to give discounts to everyone. You’ll be able to tailor your content and messaging to your segments who will feel more engaged with your promotion.
Once you have decided which segment you want to target, use your golf club management software to select the necessary information that will allow you to segment your database.
2. Create a Christmas season promotion on your website
Christmas is a great time to communicate to your audience how successful the past year has been at your golf club.
Create an engaging blog post about your club's milestones this year
Show your customers how much you care while increasing your brand value and promoting your land
Promote your listing through social media directly to your customers, especially those who use your website's online booking tool
In our experience, a single, well-written blog post can generate hundreds of free impressions and drive traffic directly to your website. You can get creative with how you write your blog and even offer promotions to grab the attention of your target audience.
You can attract golfers to your club by marketing yourself online. Curating a blog post and marketing promotions through email, social media, and your website help your busy customers find interesting content while creating value through golf course-specific promotions. It’s also a great opportunity to differentiate yourself and stand out from your local competition.
3. Send out a newsletter promoting your Christmas meal
Who doesn't love a good turkey with mash and gravy? Attract your best clients and new golfers with a dinner the week before Christmas. Clients will love sharing a holiday meal with their golf buddies after a round.
If your point of sale offers an email marketing service , you can easily create an eye-catching template and web form link that simplifies the registration process. This is a great way to attract new golfers to your course, increase tee times, and delight new customers with an exceptional vacation experience.
4. Appeal to families with an all-inclusive package
Parents are often looking for family-friendly activities to take their kids to. Take advantage of the holiday season to host a Christmas-themed day at your golf club and position your club as a central part of their vacation. Creating a family-friendly day is easier than it looks! Set up a few simple activities to keep the kids entertained and the parents happy! Create a “Letter to Santa” workshop for kids to write their wish lists and send them to the North Pole. Keep the kids busy by providing materials to create handmade Christmas decorations like baubles and garlands.
We believe golf courses should take advantage of the many marketing opportunities that come with this holiday. Whether it’s a day tournament or an evening with activities for the whole family, you want to produce and execute an exceptional Christmas event for your customers.
Tips to Increase Occupancy and Revenue During the Holidays
1. Create a promotion
Take advantage of the Christmas holidays to create a promotion qatar cell phone number at your golf club! Whether it's a discount on tee times, a discount at the pro shop or a 9-hole and meal combo, seize the opportunity to capture the attention of your customers.
The best way to grab your customers’ attention is to send them an email with a brief overview of your weekend promotion. In fact, email marketing has one of the highest ROIs in our industry, and best of all, these types of campaigns are inexpensive.
If your golf club management software allows online booking and can handle promo codes, now is the perfect time to create a Christmas promotion campaign and share it directly via a promotional email. For example, you could offer an 18-hole day with a cart for $50, or a free round for junior golfers. While targeting avid golfers, this promotion is also a great way to bring the whole family to your golf club. You can then sell pro shop items and food outlets for that family dinner after an 18-hole round.
A great promotional campaign starts with a targeted audience strategy.
It’s important to make sure your marketing is aligned with your business goals! Segmenting your customer base can help you generate more revenue without having to give discounts to everyone. You’ll be able to tailor your content and messaging to your segments who will feel more engaged with your promotion.
Once you have decided which segment you want to target, use your golf club management software to select the necessary information that will allow you to segment your database.
2. Create a Christmas season promotion on your website
Christmas is a great time to communicate to your audience how successful the past year has been at your golf club.
Create an engaging blog post about your club's milestones this year
Show your customers how much you care while increasing your brand value and promoting your land
Promote your listing through social media directly to your customers, especially those who use your website's online booking tool
In our experience, a single, well-written blog post can generate hundreds of free impressions and drive traffic directly to your website. You can get creative with how you write your blog and even offer promotions to grab the attention of your target audience.
You can attract golfers to your club by marketing yourself online. Curating a blog post and marketing promotions through email, social media, and your website help your busy customers find interesting content while creating value through golf course-specific promotions. It’s also a great opportunity to differentiate yourself and stand out from your local competition.
3. Send out a newsletter promoting your Christmas meal
Who doesn't love a good turkey with mash and gravy? Attract your best clients and new golfers with a dinner the week before Christmas. Clients will love sharing a holiday meal with their golf buddies after a round.
If your point of sale offers an email marketing service , you can easily create an eye-catching template and web form link that simplifies the registration process. This is a great way to attract new golfers to your course, increase tee times, and delight new customers with an exceptional vacation experience.
4. Appeal to families with an all-inclusive package
Parents are often looking for family-friendly activities to take their kids to. Take advantage of the holiday season to host a Christmas-themed day at your golf club and position your club as a central part of their vacation. Creating a family-friendly day is easier than it looks! Set up a few simple activities to keep the kids entertained and the parents happy! Create a “Letter to Santa” workshop for kids to write their wish lists and send them to the North Pole. Keep the kids busy by providing materials to create handmade Christmas decorations like baubles and garlands.