Sending emails? Choose opportune moments to increase openings!
Posted: Sun Dec 22, 2024 10:23 am
Have you ever hit “send” on a perfectly crafted email campaign only to see crickets in response?
You're not alone. Fortunately, revamping your email marketing strategy may be easier than you think. Changing the timing of your emails can significantly influence the number of people who actually open them.
How Send Time Affects Email Open Rates
Want to learn more about how to use Email Marketing to grow YOUR business?
Why the time of sending is important
Why does sending time matter? The truth is, people don't check their email constantly. Our daily routines and habits dictate when we're most likely to open our inboxes. Think about it: many of us catch up on email first thing in the morning, before we go to work, during an afternoon break, or maybe while we're resting at night.
This is where timing is crucial. If you send your emails when your audience cambodia whatsapp number most likely to be checking their inboxes, you’ll significantly increase the chances of them seeing and opening your message. According to a study by Constant Contact, emails sent on Tuesdays have a 17% higher open rate than those sent on Sundays. This highlights the huge impact that sending times can have on the success of your email marketing.
The psychology behind email checking behavior goes beyond time slots. Imagine a busy professional. They likely check their email first thing in the morning to deal with urgent messages before diving into their workday. Later, during their lunch break, they may have more time to check less urgent messages. Understanding these habits allows you to tailor your sending times to align with your audience’s specific routines, maximizing the opportunity for them to open your email.
If you send emails outside of these windows of opportunity, you risk them being ignored. After all, a recipient is much more likely to open and read a marketing message while wasting time on their commute.
On the contrary, if you send emails during a busy time, they may simply go through their inbox and delete the emails that are not important at the moment.
The best days to send emails
Industry Benchmarks: When is everyone shipping?
There are some well-established industry benchmarks for optimal sending days. Data suggests that Tuesdays and Wednesdays typically see the highest average open rates. This makes sense, as these days of the week fall within the typical work week, when people are actively engaging with their professional emails.
email-open-rate-days-6638f4e5aecf7
However, it's important to remember that these are just averages. What works for most may not be the magic formula for your specific audience.
Experiment with less common shipping days
For B2C audiences, for example, sending emails on weekends can be more effective. People are typically more relaxed on Saturdays and Sundays, with more free time to browse their inboxes and engage with non-work-related content.
The key is that there is no one-size-fits-all answer. While industry benchmarks provide valuable insights, the best way to discover the ideal sending days for your audience is to test. Don’t be afraid to experiment with sending emails on different days of the week and analyze the results. Track open rates and deliverability rates for each sending day and see which ones consistently generate the best response. You might be surprised by what you discover.
Golden hours for email delivery
Now that we’ve explored the best days to send, let’s dive into the optimal times for those days. The age-old question: morning or afternoon? Studies suggest that mid-morning sends tend to yield the best results, typically between 10 a.m. and 12 p.m. This time slot coincides with people settling into their workday and checking email after tackling initial tasks.
email-marketing-times-6638f4ed4c85e
However, there is always a twist. Sending in the afternoon, especially between 1:00 p.m. and 4:00 p.m., can also be effective. This time slot may resonate best with audiences who empty their inboxes during lunch breaks or before finishing their workday.
Another useful tip is to avoid sending emails every hour. Over 80 % of all email campaigns are sent every hour, and 70% of all email traffic occurs in the first 10 minutes of every hour.
"You don't want to show up to the party when everyone else is showing up to the party. No, you want to be 10 minutes late." Jay Schwedelson.
By sending emails at an off-hours like 10:07 a.m., you can stand out from the flood of emails coming your way and stand out to your recipients.
Time Zone Considerations
Remember that your audience isn't limited to one location. If you're targeting an international audience, consider time zone differences. Sending an email at 8:00 a.m. may land in someone's inbox at 2:00 a.m., significantly reducing the chance they'll open it while they're sleeping.
There are two main methods for navigating time zones:
Segment by time zones: If you have a large subscriber base across different time zones, consider segmenting your email list and scheduling sends to each segment based on their local prime time.
Choose a centralized time: If segmentation isn’t feasible, choose a centralized time that will satisfy the majority of your audience. This may not be best for everyone, but it ensures that your emails reach inboxes during reasonable waking hours.
Segmented email campaigns are not only beneficial for finding the most suitable sending time. According to Jay Schwedelson , an email demand generation expert:
You can't do it all; there's too much to do, so prioritize targeted campaigns.
The main types of targeted campaigns to focus on are:
New Buyer/Subscriber
Abandoned cart
Viewed products
Birthday/celebration
VIP or 1% of the best customers
Contact segmentation allows you to send more personalized emails to your list, increasing your open and click rates. It's also critical to keep your email list as up-to-date as possible.
Testing shipping times
A/B testing is a powerful email marketing tool that allows you to compare two versions of an email to see which one performs better. In this case, you will test different sending times to find out the ideal time to reach your audience.
There are many factors that influence when people check their email, and the best send time can vary based on your audience’s demographics, location, and daily routines. A/B testing takes the guesswork out of sending the same email to different segments of your list at different times. You can then track open and click metrics to determine which send time delivers the best results.
By discovering the sweet spot for your audience, A/B testing send times can significantly increase the success of your email marketing.
You're not alone. Fortunately, revamping your email marketing strategy may be easier than you think. Changing the timing of your emails can significantly influence the number of people who actually open them.
How Send Time Affects Email Open Rates
Want to learn more about how to use Email Marketing to grow YOUR business?
Why the time of sending is important
Why does sending time matter? The truth is, people don't check their email constantly. Our daily routines and habits dictate when we're most likely to open our inboxes. Think about it: many of us catch up on email first thing in the morning, before we go to work, during an afternoon break, or maybe while we're resting at night.
This is where timing is crucial. If you send your emails when your audience cambodia whatsapp number most likely to be checking their inboxes, you’ll significantly increase the chances of them seeing and opening your message. According to a study by Constant Contact, emails sent on Tuesdays have a 17% higher open rate than those sent on Sundays. This highlights the huge impact that sending times can have on the success of your email marketing.
The psychology behind email checking behavior goes beyond time slots. Imagine a busy professional. They likely check their email first thing in the morning to deal with urgent messages before diving into their workday. Later, during their lunch break, they may have more time to check less urgent messages. Understanding these habits allows you to tailor your sending times to align with your audience’s specific routines, maximizing the opportunity for them to open your email.
If you send emails outside of these windows of opportunity, you risk them being ignored. After all, a recipient is much more likely to open and read a marketing message while wasting time on their commute.
On the contrary, if you send emails during a busy time, they may simply go through their inbox and delete the emails that are not important at the moment.
The best days to send emails
Industry Benchmarks: When is everyone shipping?
There are some well-established industry benchmarks for optimal sending days. Data suggests that Tuesdays and Wednesdays typically see the highest average open rates. This makes sense, as these days of the week fall within the typical work week, when people are actively engaging with their professional emails.
email-open-rate-days-6638f4e5aecf7
However, it's important to remember that these are just averages. What works for most may not be the magic formula for your specific audience.
Experiment with less common shipping days
For B2C audiences, for example, sending emails on weekends can be more effective. People are typically more relaxed on Saturdays and Sundays, with more free time to browse their inboxes and engage with non-work-related content.
The key is that there is no one-size-fits-all answer. While industry benchmarks provide valuable insights, the best way to discover the ideal sending days for your audience is to test. Don’t be afraid to experiment with sending emails on different days of the week and analyze the results. Track open rates and deliverability rates for each sending day and see which ones consistently generate the best response. You might be surprised by what you discover.
Golden hours for email delivery
Now that we’ve explored the best days to send, let’s dive into the optimal times for those days. The age-old question: morning or afternoon? Studies suggest that mid-morning sends tend to yield the best results, typically between 10 a.m. and 12 p.m. This time slot coincides with people settling into their workday and checking email after tackling initial tasks.
email-marketing-times-6638f4ed4c85e
However, there is always a twist. Sending in the afternoon, especially between 1:00 p.m. and 4:00 p.m., can also be effective. This time slot may resonate best with audiences who empty their inboxes during lunch breaks or before finishing their workday.
Another useful tip is to avoid sending emails every hour. Over 80 % of all email campaigns are sent every hour, and 70% of all email traffic occurs in the first 10 minutes of every hour.
"You don't want to show up to the party when everyone else is showing up to the party. No, you want to be 10 minutes late." Jay Schwedelson.
By sending emails at an off-hours like 10:07 a.m., you can stand out from the flood of emails coming your way and stand out to your recipients.
Time Zone Considerations
Remember that your audience isn't limited to one location. If you're targeting an international audience, consider time zone differences. Sending an email at 8:00 a.m. may land in someone's inbox at 2:00 a.m., significantly reducing the chance they'll open it while they're sleeping.
There are two main methods for navigating time zones:
Segment by time zones: If you have a large subscriber base across different time zones, consider segmenting your email list and scheduling sends to each segment based on their local prime time.
Choose a centralized time: If segmentation isn’t feasible, choose a centralized time that will satisfy the majority of your audience. This may not be best for everyone, but it ensures that your emails reach inboxes during reasonable waking hours.
Segmented email campaigns are not only beneficial for finding the most suitable sending time. According to Jay Schwedelson , an email demand generation expert:
You can't do it all; there's too much to do, so prioritize targeted campaigns.
The main types of targeted campaigns to focus on are:
New Buyer/Subscriber
Abandoned cart
Viewed products
Birthday/celebration
VIP or 1% of the best customers
Contact segmentation allows you to send more personalized emails to your list, increasing your open and click rates. It's also critical to keep your email list as up-to-date as possible.
Testing shipping times
A/B testing is a powerful email marketing tool that allows you to compare two versions of an email to see which one performs better. In this case, you will test different sending times to find out the ideal time to reach your audience.
There are many factors that influence when people check their email, and the best send time can vary based on your audience’s demographics, location, and daily routines. A/B testing takes the guesswork out of sending the same email to different segments of your list at different times. You can then track open and click metrics to determine which send time delivers the best results.
By discovering the sweet spot for your audience, A/B testing send times can significantly increase the success of your email marketing.