Competitor analysis with helpful tools

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You can find your direct competitors particularly easily by searching on Google . To do this, you need to enter the exact keywords under which your own online shop should be found. Your competitors will then be the shops that appear particularly often for the respective keywords. It is also a good sign if your own online shop is in a good position.

It is also possible to use the Sistrix tool. This makes it particularly easy to find the online shops of your direct competitors. Queries can also be made for individual keywords in order to identify the most relevant pages for them.

analysis of competitors
Once the respective competitors have been identified, cambodia gambling data the next step is to carry out a careful analysis of them. Numerous factors must be taken into account, such as sales, shipping, unique selling points, target group, product range, pricing policy, payment options and locations. Of course, the services offered and customer service also play a role.

Pricing policy is particularly important in this context. Nowadays, most consumers use the Internet to carry out extensive price comparisons and often make their final purchase decision based on this. But a strong connection to a particular brand also influences the decision to make a purchase.

For example, online shops have the option of offering special discounts and vouchers to influence the purchasing decision in their favor. The competition in this area should therefore be studied particularly closely in order to then make any adjustments to your own offering.