In-app transactions are increasing
Posted: Thu Jan 30, 2025 9:01 am
However, it is not the price per app that is responsible for the high revenue from the app market, but the in-app transactions. According to Criteo Research, 65 percent of all transactions take place on mobile devices (either in the mobile browser or in an app), which shows the potential for companies.
Growth in in-app transactions increased by 30 percent in the second quarter of 2018 (compared to the same quarter last year). The pace of growth has increased in the following years. This can be observed not only in America and Asia, but also in Europe.
new customer acquisition
Today, customers (regardless of age) use their greece gambling data smartphones to search for services, products or companies in the area. The company homepage is usually not designed for complex applications, and slow loading times or a suboptimal display are also common.
The consequence of this is that the customer switches to the competition, which becomes apparent when the bounce rate in the mobile version increases dramatically. An app, on the other hand, can eliminate the errors and even help to acquire new customers, because an app can be more visible than the website.
In addition, a seamless link between the website and the app can be created; if the user clicks on a product with the app , they would be redirected directly to the app. Depending on how this happens, this would also be an advantage in terms of user-friendliness.
This is a significant advantage, especially for shopping apps, as it turns out that users are more likely to search for clothes or products in an app rather than on an optimized website.
Growth in in-app transactions increased by 30 percent in the second quarter of 2018 (compared to the same quarter last year). The pace of growth has increased in the following years. This can be observed not only in America and Asia, but also in Europe.
new customer acquisition
Today, customers (regardless of age) use their greece gambling data smartphones to search for services, products or companies in the area. The company homepage is usually not designed for complex applications, and slow loading times or a suboptimal display are also common.
The consequence of this is that the customer switches to the competition, which becomes apparent when the bounce rate in the mobile version increases dramatically. An app, on the other hand, can eliminate the errors and even help to acquire new customers, because an app can be more visible than the website.
In addition, a seamless link between the website and the app can be created; if the user clicks on a product with the app , they would be redirected directly to the app. Depending on how this happens, this would also be an advantage in terms of user-friendliness.
This is a significant advantage, especially for shopping apps, as it turns out that users are more likely to search for clothes or products in an app rather than on an optimized website.