Success stories when applying a Content Plan
Posted: Sun Dec 22, 2024 10:34 am
With Genwords you don't need to leave the tool to publish the content you have intended for your campaign. This tool connects with the most used social networks and with WordPress. In addition, they have support in Spanish and Portuguese.
1 Case Philadelphia Cheese
This company perfectly adopted the foundation of a successful Content Plan; they created italy business mailing list content based on the needs of their target audience to offer them information that would really help them.
Philadelphia launched new flavors of its creamy spreadable cheese. For this campaign, Gastromedia was in charge of analyzing the product and proposing ideas to the brand that materialized in quick and easy recipes.
With its content strategy planned and designed by and for its consumers, the results obtained were more than tangible.
The company achieved greater trust, loyalty and credibility. The strategy also guaranteed significant growth in market share and maintained the customers it had already acquired.
2 Kraft Case
The multinational mayonnaise and other food products company decided to invest heavily in content marketing a couple of years ago. As a result, the results could not have been better.
With its marketing strategy and millions of advertising impressions per year, Kraft achieved a return on investment ( ROI ) four times higher than that achieved with commercials.
Two years ago, the brand began implementing online content marketing strategies.
According to Julie Flischer, Head of Media and Content, they have achieved excellent results with content marketing. In this regard, she noted:
“With content marketing, Kraft now generates the equivalent of 1.1 million ad impressions per year and four times better performance than conventional advertising.”
As you can see, companies that have used the pillars of creating a Content Plan, adapted to their potential clients, have managed to be successful.
Indeed, they managed to achieve their goals in terms of return on investment, customer acquisition and loyalty. The process is repeated and is the same for companies of any size.
Conclusions
Designing a Content Plan based on a content curation and segmentation strategy can be a delicate topic in the world of marketing.
Some experts say that the Content Plan is an easy way to increase scalability. However, others argue that offering other people's content makes it harder to win as a brand.
Creating original content doesn't always have to mean slaving away to fill 2,000+ words per post or spending hours designing infographics.
You can use different techniques, such as interviews with experts or surveys of your community, to fill any gaps in your calendar that you have left unfilled.
The basis for success after investing time and effort in generating quality content is planning.
1 Case Philadelphia Cheese
This company perfectly adopted the foundation of a successful Content Plan; they created italy business mailing list content based on the needs of their target audience to offer them information that would really help them.
Philadelphia launched new flavors of its creamy spreadable cheese. For this campaign, Gastromedia was in charge of analyzing the product and proposing ideas to the brand that materialized in quick and easy recipes.
With its content strategy planned and designed by and for its consumers, the results obtained were more than tangible.
The company achieved greater trust, loyalty and credibility. The strategy also guaranteed significant growth in market share and maintained the customers it had already acquired.
2 Kraft Case
The multinational mayonnaise and other food products company decided to invest heavily in content marketing a couple of years ago. As a result, the results could not have been better.
With its marketing strategy and millions of advertising impressions per year, Kraft achieved a return on investment ( ROI ) four times higher than that achieved with commercials.
Two years ago, the brand began implementing online content marketing strategies.
According to Julie Flischer, Head of Media and Content, they have achieved excellent results with content marketing. In this regard, she noted:
“With content marketing, Kraft now generates the equivalent of 1.1 million ad impressions per year and four times better performance than conventional advertising.”
As you can see, companies that have used the pillars of creating a Content Plan, adapted to their potential clients, have managed to be successful.
Indeed, they managed to achieve their goals in terms of return on investment, customer acquisition and loyalty. The process is repeated and is the same for companies of any size.
Conclusions
Designing a Content Plan based on a content curation and segmentation strategy can be a delicate topic in the world of marketing.
Some experts say that the Content Plan is an easy way to increase scalability. However, others argue that offering other people's content makes it harder to win as a brand.
Creating original content doesn't always have to mean slaving away to fill 2,000+ words per post or spending hours designing infographics.
You can use different techniques, such as interviews with experts or surveys of your community, to fill any gaps in your calendar that you have left unfilled.
The basis for success after investing time and effort in generating quality content is planning.