Lack of logical navigation and page structure

[tmonower957]

Example of a bad website: the first screen has no title or descriptor, no animation elements. It is not immediately clear what the site is about and what the company does

A landing page is often a one-page site, but this does not mean that navigation is not needed here. For convenient viewing of even one page, a logical sequence of blocks and well-developed navigation are important.

What can be fixed:

Check for a title or descriptor. This is a common problem with landing bulgaria consumer email list pages created using an online builder. It is important for the user to immediately understand where the incoming link has taken them.

Work out several navigation variations. The entire conversion path of users should be accessible through the main menu, and navigation within the page should be interlinked via anchor links. Optionally, you can connect CMS plugins or set up block navigation in the landing page designer.

Make the site scrolling convenient. For landings with 5 or more blocks, a scroll bar and an "Up" button are needed. Additionally, the shopping cart, contact form, and online chat should be placed independently of the landing page screen scrolling so that the user can perform the target action at any time.

Try to go through the landing page conversion route yourself - all bottlenecks that prevent familiarization with the product or making a purchase must be eliminated. Usually, the problems lie in the inconsistency of the landing page blocks or the complete absence of internal navigation.