CTR, or how many people click on your ad,

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The indicators show whether your ad is liked by the recipients. That's all and that's all. So what do they depend on? There are several factors:


other “positive audience reactions” – likes, comments, shares, etc.,
negative votes – for example, clicks on “I don’t want to see that.”
Okay, but should we even care about these indicators? What do they actually affect?

Well, the relevance score (or rather, Facebook and its audience’s evaluation of your ad, which the relevance score is a representative of) determines the reach you achieve, how often your ad is shown, and the cost of clicks/desired actions (conversions, lead generation, etc.).

So, in short, the more popular an ad is, the better results it will achieve – this is in part due to social proof.



How to Improve Your Facebook Ad Relevance Score
Okay, so you've checked your ad manager and you see that your new relevance scores are middle east rcs data below average. You want to improve them. What should you do? What's wrong?

Unfortunately, Facebook does not help here – there is a lack of clear instructions or at least indication of the direction of what and how should be changed.